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Friendly Robotics
Friendly Robotics is a retailer of autonomous Lawnmowers(a.k.a. Robomow) and vacuum cleaners(a.k.a. Friendly Vac.) The products sold by Friendly Robotics are geared towards removing the stress of routine chores. It was founded in Pardesia, Israel in 1995 by Mr. Udi Peless and Shai Abramson. It supplies its products to the markets of the United States, Europe, Australia, New Zealand, and South Africa. The company was awarded the Guinness world for the best-selling robot Lawnmower. Future plans for the Company include a robotic mop. The company has been mentioned in several Magazines. This includes Design News,Business Wire, Washington Home and Garden, and Vanity Fair. Prices on the firm's products range from several hundred to a few thousand dollars. The products are rechargeable, environmentally safe, and child friendly.

History
The company originated with the name of Friendly Machines in 1995 with the goal constructing robots that will, as Udi Peless says in Space Daily,"move in and around the home, doing the mundane tasks that people don't like to do anymore " automating many chores at home. The Companys name changed to Friendly Robotics in 2000. In 1998 the first "Robomow" was released in Israel. In early 1999 Continetal Europe and the UK were able to have access to the Robomow. Following this Friendly Robotics signed a strategic alliance with Stiga concerning the distribution of Robotic lawnmowers in Europe. . An alliance was also made with Toro Co. for distribution in the United States, where Toro Marketed them as the Imow. Friendly Robotics has released several updated and upgraded versions of their products, they have 4 models of the Robomow. "Robomow" have been released. In 2002 Friendly Robotics entered into an alliance with Hoover Co. In 2004, Friendly Robotics introduced a Robotic vacuum cleaner called the Friendly Vac. All products of the company have zero emissions and are green. Zimbio.com describes the Friendly Robotics 85400 Robomower RM400 Robotic Cordless Electric Lawn Mower as "Environmentally friendly; zero emissions and extremely quiet" The firm's customer service and sales in the US is handled by IRT. According to Dr. Love, they chose IRT because they "...offer a one-stop solution that provides consistency to all of our customer contact programs. They were able to quickly certify the proper agents we require to meet our technical and customer service standards, and provide us with customized reports that help us to effectively manage, analyze and respond to customer needs."