User:LMorgan14/Gail Anderson (graphic designer)

Poster Design
Poster Design promotes ideas, events or products and gives descriptive details and information to viewers all from one page. As early as the 19th century, posters have been used as a form of advertisement and communication. Posters are made up of multiple features including titles, text and graphics and colors. When using text and graphics in a poster design, it is important that the information is relevant and clearly describes the subject. The use of primary and secondary text and information on posters helped influence the development of typography. Formally, poster designs were created using wood type. Today, designers typically make posters with programs such as the Adobe Creative Cloud.

Hand-Lettering
Unlike calligraphy which practices letterforms, hand-lettering is the art of drawing and illustrating letters by hand. Historically, hand-lettering was used in the Middle Ages, when books and other forms of literature were written by hand. Said pieces usually included elaborate lettering at the beginning of paragraphs to make the work more eloquent. Hand-lettering allows the artist to create a unique, expressive text that computer type cannot compete with. There are multiple factors that go into hand-lettering, including creating consistency with the letterforms, thickness, slants, heights, and spacing between each letter. It is important to take into consideration the basic terminology of Typeface Anatomy, which includes details that make up each part of the letter. Basic hand-lettering styles include serif, san-serif, and script.

Wood Type
Wood type was first brought to the United States during the 19th century industrial era. During this time, artists used wood type to mass produce pieces like posters. Wood type originally was produced by drawing individual letters on a block of wood, and then carving or gouging the wood around the letter to create a raised block. The individual blocks then are placed into a letterpress to produce a word or group of words, stamped in ink, and then impressed into the paper. Today, wood type isn't as common of a practice due to technology, however, artists today practice wood type in their pieces because it creates a unique texture and style that cannot be recreated by digital technology.

= Notable Works = Gail Anderson has a wide area of expertise working in multiple areas of the graphic design field throughout her career. Some of her most notable works stem from her experience creating posters in the entertainment industry while working with The School of Visual Arts, Rolling Stone, and many theater organizations - including Broadway.

Theater

Broadway


 * Avenue Q
 * Man of La Mancha

Guthrie Theater


 * Peer Gynt

Publications

Rolling Stone


 * Alicia Keys
 * Axl Rose

Posters

School of Visual Arts


 * SVA Subway Poster

Type Directors Club


 * Wanted

= References =