User:LOHFER

THE BEGINNING

LOHFER MAGAZINE first launched in June 2009 as six-monthly Asian Lads Magazine, the magazine itself was one of a very few Asian publications that decided to go down the route of Digital Publishing rather than traditional methods of printed media. Today it has become a well recognised name with the UK Asian male population.

In January 2011 the editorial team decided to take the magazine up one notch and move away from the "Lads Mag" market and upgrade the magazine to an “Asian Mens Lifestyle Magazine” with more focus on male fashion, grooming and gadgets. LOHFER MAGAZINE is set to establish its name further within the Asian Media & having the potential of seriously competing against other mens lifestyle titles.

VISION

LOHFER MAGAZINE'S vision was to create an Asian Mens Lifestyle Magazine catering to the niche market for British Asian Men that truly reflects the true culture and lifestyle of the Asian Man in western society regardless of geographical location.