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PriceWeber is an independent digital and full-service creative agency located in Louisville, KY. Founded in 1968, the company still retains two of it's founding clients, Cummins, Inc., and Brown-Forman Corp., in addition to several other notable clients, such as the Kentucky Science Center, Greater Louisville, Inc., the Louisville Zoo and The Hershey Co.

History
PriceWeber was founded on April 19, 1968, by Edward A. Price, Sr., John T. Weber, George Weinmann and Elise Meyer. Their offices were located in Jeffersonville, Indiana. They were later joined by William B. Turner, Jr., in 1969 and William B. Swearingen in 1971. PriceWeber's founding clients were Renault, Mercedez-Benz, Cummins, Inc., International Harvester Company, and Brown-Forman Corp. The agency relocated to Louisville, KY, to the Poplar Level Road offices in 1973, moved to 2101 Production Drive in 1981 and settled at its current location at 10701 Shelbyville Road in 2009.

In February 1989, Shanna Columbus spearheaded the leveraged buyout of the agency from its original founders, becoming one of the first female CEO's of a major advertising agency in the Midwest. Joining her in this effort were Robert Hudson, Kelly McKnight, Larry Profancik, Greg Mauldin, Clinton Hunter and Don Grignon. A transfer of leadership then occurred in December 2012 to a third generation of ownership comprised of Frederic H. Davis - CEO, Tony L. Beard - President and Chief Creative Officer, Jeremy Schell - Chief Digital Officer, Richard Johnson - Vice President, Executive Creative Director, Brad Mercer - Vice President, Account Director, and Robert Trinkle - Vice President, Account Director.

Awards
In 2016, Priceweber won two Telly Awards, the premier award honoring outstanding local, regional and cable TV commercials and programs, for two spots, Marathon Runner and Mountain Climber TV spots, produced for KORBEL® California Champagne, winning a Silver and Bronze Telly, respectively.

Priceweber won 28 awards, including Best Overall Cross-Category Campaign, at the Beverage Dynamics Advertising & Promotion Awards in 2016, nearly doubling its awards from 2015. The winning entries were completed on behalf of Brown-Forman Corp. brands Early Times, KORBEL® California Champagne, KORBEL Brandy, Canadian Mist®, Collingwood® and Old Forester®.

The advertising agency has also put in an application for building the world's largest nutcracker with The Guinness Book of World Records after successfully converting a bell tower on company property into a 39-foot, 6-inch functioning nutcracker. The nutcracker was built to raise "top-of-mind awareness and encourage area residents to buy tickets to see 'The Brown-Forman Nutcracker,' " an annual holiday performance by The Louisville Ballet, a Priceweber probono client of 12 years. The results of the application are still pending.

Select Notable Campaigns

 * "Reinforcements" documentary for Early Times in partnership with K9's for Warriors showcasing the journey of retired Army Corporal, Travis Davis, and his struggle with Post Traumatic Stress Disorder (PSTD)


 * "Hershey's Kitchen LIVE" experiential event on November 12 and 13, 2016, where families visiting Hershey's Chocolate World "collaborated on stage with Hershey experts to decorate desserts with Hershey products"


 * KORBEL® California Champagne - TV showcases celebrating life's big and little moments using the slogan, "Celebrate It All"