User:L zayer/sandbox

There are many examples of trademark licensing, including the successful experience of the Harry Potter trademark which was at the beginning just a character in a children's books series written by JK Rowling. First, Warner Brothers got the rights to market the product globally, in the first three days of the movie, WB earned a profit of $ 93.5 million, proceeded later to give different licenses on the main character, where Hasbro Gaming won the rights to make electronic games for children, and its competitors Mattel won the rights of making regular games, Electronic Arts succeeded in obtaining rights making Harry Potter video games on the computers, while Coca-Cola got the rights of producing the candy(Idris).