User:LaFemmeSFU/sandbox

Mobile apps for mothers are any software applications for mobile devices targeted specifically towards expecting mothers, new mothers, and mothers of young children.

As women's relationship with information and communications technology (ICTs) is a popular topic for feminist discussion, both in women's roles as user and as designer, one area of focus is the relationship between mothering and new information technologies. It is an ever evolving relationship and one that has become an emerging area of focus for program developers and tech entrepreneurs. The mobile app has grown in popularity with the ubiquity of mobile devices and one niche market is for mobile apps specifically designed for mothers.

A 2013 study conducted by ResearchNow and BabyCenter on [| moms mobile use] indicates that 87% of mothers of young children in America use smartphones, and more than 60% use tablet devices. The study also indicates that 81% of mothers use their mobile devices to manage their day, a 212% increase from two years previous.