User:Labfriend/sandbox

LabFriend is a scientific and industrial instrument distributor located in Sydney Australia. LabFriend was founded in 2011.

History
LabFriend was founded in 2011 by Michelle Golding. In 2012 LabFriend joined the Lab Logistics Group (known as LLG) operating out of Meckenheim, Germany.

LabFriend differentiated itself from other Australian based scientific distributors by basing its sales strategy upon e-commerce technology, and not the traditional traveling sales representative model. In 2013, The first office for LabFriend was opened in Willoughby, a suburb located in an area known as the North Shore (Sydney).

Business Model
Within Australia, LabFriend operates primarily as a Business to business distributor. Demand for product is generated through the publication of a bi-annual catalog and a quarterly catalog. Additional demand is generated through marketing channels including Google AdWords, press releases and print media.

Internationally, LabFriend distribute product through their website. The balance of these transactions are from customers searching for product via internet search engines.

Product Offering
LabFriend offer a variety of laboratory consumable products and scientific instruments. The majority of products are for assisting researchers and scientists who operate in a laboratory environment.