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CarAdvice is an Australian automotive content publisher, which publishes comprehensive independent editorial reviews, suggestions, entertainment and news on different platforms on a daily basis. CarAdvice's mission is to produce high-quality new car content to help connect consumers with the right car. The team of road testers and journalists evaluate the new car from the body type, performance, interior and other aspects and release relating contents to ensure that Australians can choose the car that best suits their needs. CarAdvice was a car and consumer advice blog registered by Alborz Fallah in 2006. Since then, CarAdvice has more than 40 employees in its offices in Sydney and Melbourne. In September 2016 ,CarAdvice was acquired by Nine Entertainment Co. and provide the following programs:


 * automotive social networks in Australia
 * A YouTube channel
 * A national radio show
 * A weekly podcast
 * A weekly TV show on the Nine network.

History
CarAdvice was founded by Alborz Fallah in 2006 with a domain registration price of $35.

CarAdvice launched its first TV campaign in 2012, which was broadcast on Ten Networks with adverts of 30 seconds and 15 seconds respectively.

CarAdvice confirmed the appointment of Christian Clark as National Sales Manager on September 5, 2012.

CarAdvice announces the departure of CEO David Holmes and commercial director Justin Whelan took over as executive director in May 2013. In 2013, Justin Whelan, who was appointed CEO of CarAdvice, died unexpectedly while traveling abroad. Andrew Beecher has become the CEO of CarAdvice.

In 2015, CarAdvice launched a new ship review and marine editorial site, Boatadvice.com.au. Similar to CarAdvice, BoatAdvice focuses on helping customers choose the right boat for them and posting boat reviews, news and suggestions for buyers.

Nine Entertainment Co. acquired a majority stake in CarAdvice for $35 million in September 2016 and then became the parent company of CarAdvice within three years, with 100% ownership of CarAdvice. After CarAdvice was acquired by Nine in September 2016, it pulled out of audited media association of australia's digital traffic measurement service. CarAdvice uses Nielsen website measurement service to measure the number of unique monthly audiences.

CarAdvice and Facebook teamed up to launch a new platform for car marketers called CarAdvice Next in 2017.

CarAdvice's National Sales Director Benn Sykes joined the Daily Mail Australian in February 2018, becoming the company's first national sales director. He managed revenue and growth for CarAdvice and launched Chicane Studios for CarAdvice. Former CarSales and News Corp sales manager Stewart Parker was appointed CarAdvice's National Sales Director, working with media agencies to represent all major car brands. Just eight months later, Ben Sykes returned to CarAdvice as Commercial Director in October 2018.

Nine Entertainment Co. merges CarAdvice and Drive motoring platforms which is announced on May 2, 2019. Contents of CarAdvice are shared onto the Drive platforms.

Authors
CarAdvice was established in 2006 and it has grown to a team of over 40 full-time staff at its offices and test garages in Sydney and Melbourne.


 * Alborz Fallah- Founder
 * Anthony Crawford- Founder
 * Andrew Beecher- CEO
 * Trent Nikolic- Managing Editor
 * Curt Dupriez- Comparisons Editor
 * James Wong- Journalist
 * Joshua Dowling- National Motoring Editor
 * Kez Casey- Road Tester
 * Mandy Turner- Road Tester & Podcast Host
 * Mike Costello- Senior Editor
 * Mike Stevens- Producer
 * Paul Maric- Senior Road Tester
 * Rob Margeit- Culture and Lifestyle Editor
 * Sam Purcell- Off-road Editor
 * Scott Collie- Journalist
 * Derek Fung- Contributor
 * Dom Wiseman- Contributor
 * Jez Spinks- Contributor
 * Car and Driver- Partner

Advertising
CarAdvice has a unique monthly website audience of 1,015,793 which is under Nielsen DCR, August 2018 and more than 1,000,000 followers on its social medias. CarAdvice is the most targeted website for car manufacturers supporting a transparent brand advertising solutions through different digital accesses. CarAdvice wants advertisers to have effective compaign. It is available to tailor a campaign to suit the needs and provide a solution to ensure that  information could stands out. There are different formats for advertising which need to be negotiated with the CarAdvice Advertiser Center: video pre-roll, video post-roll, title sponsorship, full page takeover, leaderboard, editor sponsorship, medium rectangle, half page. CarAdvice focused on high-quality content which avoids low-yield programmatic advertising. CarAdvice can generate revenue through its own sales team, employees are more committed to high quality and expensive advertising to promote and earn revenue, rather than using programmatic advertising to earn.

News
CarAdvice provides automotive news. Audiences are not only able to see the latest models, but also browse the leaks of unreleased cars. Here are the following categories: New Models, Technology, Industry Sales Results, Motor Show and Recalls.On the news homepage, audiences can check out the latest or recommended articles directly. In a specific article, the specific configuration and performance of the car model can be provided, and the car model picture or video is usually included in it. In addition, the journalists express their feelings and opinions about the model or the change.

Reviews
CarAdvice provides automotive reviews for new car buyers. Audiences can choose Garage Reviews to know about the exterior, Launch Reviews to know about the performance, Long-term Reports to check out the long-term use and evaluation. The Owner Reviews which are made by registered members can help audiences to share their own opinions on the platform. And Top 5 Cars section shows the top cars' rank. Through the reviews, audiences could know how is the car for themselves, especially from the perspective of expert motoring journalist. Each reviews provides advantages and disadvantages of  a specific model.

Comparisons
audiences can find out the contents which compares similar models of the same level. And audiences can compare the specific information by their choosing models in the Compare Specs to find out the differences between models and specific configuration.

Advice & Opinion
In the Finance and the Car Buying, different loan programs are offered to help the audience's finances, and these carry relevant external links. The audience can calculate how much loan is needed to pay each month by filling out the loan amount, repayment period, interest rate and repayment frequency. Audiences can also check out the opinion of different road testers and journalists in Opinion. And registered user can ask car advice for their needs in the Ask Car Advice. Questions and concerns can be answered professional journalists or other car-loving audiences under this platform.

Culture
There are less specific configuration and evaluation of the car, but a record of the lifestyle of the car, or stories and articles related to the automotive. Moreover it is available to not only find the concept of the design of a certain model, but also find the history of a certain model.

Showrooms
Audiences can select a brand of cars which is wanted, to see the combination of reviews, news, opinion of a specific brand.

Videos
A combination of all CarAdvice videos which is comprised of review videos  ,comparison video, lifestyle video and news video. On the videos homepage, featured and latest automotive video are offered.