User:Lanskybc/sandbox

Etic v. emic
Other fields of psychology focus on how personal relationships impact human behavior; however, they fail to take into account the significant power that culture may have on human behavior. The Malinowskian dictum focuses on the idea that there is a necessity to understand culture of a society in its own terms instead of the common search of finding a universal law that applies to all human behavior. Cross-culture psychologists have used the emic/tetic distinction for some time. The emic approach studies behavior from within the culture, and mostly is based on one culture; the etic approach studies behavior from outside the culture system, and is based on many cultures. Currently, many psychologists conducting cross-cultural research use what is called a pseudoetic approach. This is actually an emit based approach, developed in a Western culture and is in result based to work as an etic approach. For example, Irvine and Carroll took an intelligence test to another culture without checking whether the test was measuring what it is supposed to measure  in 1980 is pseudoetic work because various cultures have their own concepts for intelligence. Consequently, this way of measurement may not produce accurate results due to that fact that the instruments used are focused around American theories and then translated and applied in other cultures.