User:LarissaMeikle/PeopleBrowsr

PeopleBrowsr is a data mining, analytics and brand engagement service provider for enterprise brand managers, social media strategists, hedge fund managers, advertising agencies and IT developers. The company offers services in social media analytics, research reports and engagement campaigns to several industries, including advertising, airline, automotive, entertainment, retail, software, fashion, news and communication.

PeopleBrowsr has a 20 Terrabyte three year Data Mine of public online conversations and has provided services for companies such as Disney, Sony, SAP, Bacardi, Comcast Entertainment Group and Universal Music.

The company aggregates the social media stream of global blogs, websites and other social media platforms. From this, metadata -- or information about users, brands and events, is collected and real-time statistics and human-powered sentiment reports are provided to clients.

PeopleBrowsr receives the Twitter Firehose Data Feed, allowing the company to extract connections between users and topics and engage and activate online communities. PeopleBrowsr accesses peer-to-peer community relatedness of global networks; mutual friends connections and community relatedness around links, retweets, “likes”, Twitpics and keywords. With such advancements in social networking, we have evolved from a society that is connected by six degrees of separation to one that is three degrees of separation.

PeopleBrowsr’s persona's profiling services assist brands to understand their audience and segment their target. PeopleBrowsr also builds consumer products, using cross field searchers, contextual information and affinity matching for users.

History
The company was established in 2006 by Jodee Rich and built by an international team of engineers based in Australia, Germany, the US, Canada and Russia.

PeopleBrowsr began by storing data from Flickr, Youtube and Craigslist posts. The company built API bridges to Twitter, Facebook, and other social networking sites in the fall of 2008, and in December that year, went alpha with the launch of a deep dashboard for managing and engaging with the social stream. It was given enthusiastic reviews from social media experts including Scobleizer Tim O'Reilly and Brian Solis.

In 2009, PeopleBrowsr extended its Smart Cache applications into analytics and sentiment reports as well as campaigns and work flow.

PeopleBrowsr now operates from Sydney, San Francisco, Toronto, New York, Chicago, Los Angeles, Manila and London.

Analytic.ly
PeopleBrowsr utilizes the custom analytics platform Analytic.ly which searches back over a 360-day period to track events, brands, keywords and global social media trends. Analytic.ly gathers metadata from Twitter, Facebook, MySpace, blogs and more to provide statistics in real-time online.

Scoop.ly
Scoop.ly is a media resource centre powered by PeopleBrowsr to assist journalists in sourcing credible, real-time statistics. It enables journalists to back up quotes and add authority to news and feature articles by including accurate statistics in their story. With Scoop.ly, PeopleBrowsr uses its Data Mine to support journalists and bloggers with customized research reports and conversation filtering around specific topics and events.

PeopleBrowsr experimental projects and ideas
PeopleBrowsr is currently engaged in “left-field” research projects in which the company spends its profits. These include the development of artificial intelligence and new social networking platforms.

PeopleBrowsr CEO Jodee Rich believes that the documenting of history in real-time with social networking platforms is creating a wealth of data that can be used to help computers better understand human behavior. In this way, machines can be trained to mine the human data to learn behaviour, rather than having to be taught how to think like humans.

Towards this, PeopleBrowsr is currently building T2.ly, a contextual engine for tweets, a human powered artificial intelligence that operates scraping each tweet before it’s sent for data and updates you on conversations that relate to you or your subject.

Sotropianism
Sotropianism (also referred to as the philosophy of Sotropia) is an ideology introduced by PeopleBrowsr’s CEO and adopted by the company, which reflects the concept that social networking and social behaviour will improve the human condition in a number of ways. Sotropians believe that advances in social networking will drastically change the way humans interact and coexist.

Sotropianism was originally produced at Tim O'Reilly's Foo Camp, on June 26th 2010, during which time the small group of 12 Foo Campers including Jodee Rich, Roger Magoulas, Nancy, Charlene Li, Joe Klout and Anima met and brainstormed the concept of “Humans in 2040...After 35 years of Social Networking”, asking the question of how we as individuals will be different in 30 years as a result of social networking technology.

The Inverted Orwellian Mode
PeopleBrowsr’s CEO Jodee Rich introduced the idea of an "Inverted Orwellian Mode". George Orwell wrote about Big Brother overwhelming the individual with surveillance and data collection and then using that data against the citizens to control and monitor them. Rich suggested that we are now seeing the opposite. Large amounts of data are being collected in publicly accessible databases and companies like PeopleBrowsr are making the relationship and connections data available in ways that empower the individual. The consumer is becoming the "Little Brother" with a collection of intelligence that is disrupting big business, industry, government and religious institutions. Instead of the institutions gaining more power as Orwell predicted, the vast social network data-stores are powering the people.