User:Larrisahenderson251/sandbox

=Gender Advertisements= Erving Goffman describes how femininity and masculinity is displayed within Western media. By analyzing many different photo advertisements and analyzing the different poses, positions of the body, and other things he contrasts between how males and females are portrayed.

Relative Size
Dominant subjects are portrayed larger than subordinate subjects.

Feminine Touch
Women are shown holding something more to display it than manipulate it. "Women, more than men, are pictured using their fingers and hands to trace the outline of an object or to cradle it or to caress its surface or to effect a "just barely touching"."

Family
Usually a picture portraying the mother,father,son and daughter. It shows the social structure of the family.

Function Ranking
When a man and a women work together, the man is likely to fill an executive role.

Licensed Withdrawl
The way in which women are pictured looking away or down from the audience, covering her face with her hand. "In which a person is portrayed as being psychologically removed from his or her surroundings."

Ritualization of Subordination
Women being portrayed as lying down on the floor, in a submissive nature. Being positioned closer to the ground than male counterparts.