User:Larsindk/sandbox

PurePharma Inc is a Danish health supplements company founded in 2009. The two founders of PurePharma, Oliver Amdrup and Julius Heslet, both keen CrossFitters, met in Copenhagen four years ago. Realizing the void for a quality Omega-3 for high performance athletes, they decided to embark on a journey of creating their own. As the story goes...they each quit their jobs, combined their savings, and set their mark at producing the best fish oil available, designed to meet the needs of the fittest people in the world. In a short period of time, PurePharma Omega-3 became the preferred brand for CrossFit athletes around Europe. In less than two years from its origination, the company established its US branch and is now used and supported by top US CrossFit athletes.

Support the Athletes Program As a company with a deep-rooted establishment in the CrossFit community, PurePharma and its two founders understands the vigorous physical and mental demands, the time commitment, and dedication of CrossFit Games athletes. The company has decided to give back the sport of CrossFit and its dedicated athletes by announcing a “Support the Athletes” program where athletes can be supported by friends, fans, and fellow competitors. This unique program creates a great sense of community as all those supporting the athletes can be directly involved with the growth and success of the athletes’ CrossFit careers.

As the footprint of PurePharma continues to grow it will create opportunities for athletes beyond CrossFit, and support athletes in other sports; be it semi-professional, professional, minor leagues, major leagues…etc. Through a foundation, PurePharma hopes to give the community the opportunity to support and financially assist an athlete they admire. The Support the Athlete program is not limited to CrossFit, but rather, can be implemented in any sport for an aspiring athlete.

PurePharma wants to show our athletes appreciation and support for tremendous effort, untiring hard work and overall value that they bring to the Sport of Fitness. In a new initiative PurePharma collaborates with Forged Apparel and Rogue Fitness to create shirts that will raise money to support our athletes. For more information go to www.purepharma.com.