User:Larslundgaardsimonsen/sandbox

Chardell Holding AS, Group (Joint Stock Company)

The Chardell Holding AS, Group origin from Denmark and the founder Lars Lundgaard Simonsen, which established his first company Lundgaard Marketing in 1984. At that time he was in his last years of education (EFG) and his employer at that time Harlang & Toksvig Bladforlag AS, was engaged in publishing and advertising business in Denmark (later acquired by Ogilvy & Mather, and allow him to serve and create the advertisement to small client which advertised in the publications, but was to small to us the services from the creative team, which would to expensive for tha, there Lars Lundgaard Simonsen purchased equipment and after agreement with his parents, made a studio at home, and prepare and created all the small advertisements in his home at the evening and nights (out of his working hours), afterwords hand picked to join the advertising team at Reklametjenesten in Denmark, which was the inhouse advertising agency for the largest retailer Brugsen in Denmark with 1300 stores.

The Wall was collapsed in Berlin as well as Soviet Union in 1990 and the business opportunities in east was slowly opening.

Lars Lundgaard Simonsen and Jan Eilersen established in 1992 the East West Oil Company Aps, with head office in Nyhavn in Copenhagen, and from there the journey began.

Let Line AS was established and short time after DanTransport A/S, DSB A/S, IØ Fonden (Danish State) and Niels Erik Lund became partners, beside the partner in Latvia Let Lett SIA. The company was providing RORO vessel Service between Copenhagen, Karlskrona (Sweden) and Riga (Latvia). in January 1995 the ferry route was taken over by Roselius AB (Fridolfsson Family), Dan-Med Shipping Aps (Preben Mohr) and Junior Holding A/S (Simonsen & Eilersen) with a new Company called Jumero Line AB (Brand Name: AMBER LINE). The ferry line was sold to Scandlines in 1996 and the corporation continue until year 2001 as Booking agent & Owners representative.

Junior Holding A/S had acquired the largest privately hold transport and logistic company in Sweden Team Trans International AB in 1998. with 4 offices in Sweden, traffic to and from all European countries incl. container overseas services) and the group had a fleet of more than 500 units of Schmitz trailers and trucks among other container units etc.

The first small wood Pellets plant was taken over in 2001 in Latvia, and a numerous of trading and shipping companies was established, to facilitate the trade of wood, Roll Trailers, LPG Tanks, shipping services, Chartering and shipping incl. retail.

The group has not consolidated its balance since 1999, due to the negative experience after the Russian Rubble collapse in 1998 and the following financial crises.

In 2005 the ROKO brand and company with the Port terminal in Riga (Latvia) was acquired and the Roll Trailer manufacturing, LPG Tanks and largest Reefer container storage in Baltic States was under our control and management.

In 2012 the retail chain Plus Punkt was acquired (with 158 stores).

The Brand: Chardell Group was established, and used for branding the group.

Since 2014, the group has been among the largest wood product supplier to Turkey both for Wood Chips and Wood Logs, supplying from Scandinavia, South Americas (Brazil, Chile & Uruguay) North America (Canada / US).

The Timber business is also familiar to the group both as a trading and carrier role, and through the subsidiary Scan-Med Timber Bulk we offer timber freight from Baltic Sea to Mediterranean sea in particular Egypt (under the Brand name: NORLAT)

We are well connected and have Investment banking inhouse and related to a European full licensed Bank.

The group has own or related / associated companies in Russia, Estonia, Latvia, Romania, Bulgaria, Belarus, Turkey, Denmark, Brazil and UK.

The business is divided into 3 divisions: Shipping, Trading and Shipping Services.

The group is a hands on organization, which knowledge is obtained as: learning by doing, multi cultural, highly evaluating personal relations and long-term relations, which is not easy in todays business environment, have attention and focus on risk assessment (from financial, technical environmental, legal) and of cause the compliance to the AML requirements and KYC regulations.

Today the Group is controlled and managed by the Simonsen family, origin from Denmark.