User:Latifasaleem/Oman mobile SWOT analysis

1. Situation analysis

1.1. Company Background

Oman Mobile Company has been started its business in March 2004. This company main business is the mobile telecommunication service and internet. Oman mobile considered the leader in the telecommunication market. In the dynamic and agile telecommunication market Oman mobile manage to exceed 1.7 million subscribers while the sultanate of Oman has a population of 2.5 million which shows that Oman Mobile dominant 68% of the total population as their subscriber. The company is offering the best wireless integration in the Middle East and one of the best innovative services in Asia and Africa. As per the agreement of social responsibility Oman mobile is responsible for offering customer with support and telecom related issues which is ensure the company competitive advantage.

1.2. Company Mission

Support its subscribers in using their mobile telecom in simple way by providing them innovative solution.

1.3. Company Vision The company is inspired to be the favorite mobile company in the Sultanate of Oman and to extend its success in the region (Oman mobile, 2009).

1.4. Competition

The strongest competitor for Oman mobile is Nawras telecom the Omani Qatari telecommunication company. The competition between the two companies helps them to enrich the market with a lot of technological and advance services to satisfy their shared customers. Due to the competitions trend Oman mobile geared up to offer push to talk services and even offer EDGE to cope with the competition. In addition Oman Mobile offers roaming capabilities with more than 118 telecom companies all over the world. On the other hand Nawras has long bath to pave is processing roaming for their customers. Nawras are dealing with only 42 telecommunication operator all over the world. This proof that in the telecommunication the Nawras Company is still much far from Oman mobile company. (Anon, 2005)

2. Market Summary 2.1. Market analysis

The telecommunication market can be considered an exciting market. The market environment is very challenged because of having two big companies that are offering the same product and aggressively fighting for the same customer in the same region. The cellular market is showing successful continuous growth which might result in a cellular revenue growth of about $582 million in the year 2009. The mobile telecommunication market has been reinvigorated when Oman mobile monopolies have been broken by Nawras entrance to the cellular market. The Nawras companies reach a 14.8% of the total market subscriber by its third quarter which express a thread on Oman mobile market and enhance an aggressive competition in the mobile telecommunication market. This competition increase the market growth by 22.8% and this increase resulted from the additional enhancement done by both operator (Nawras and Oman Mobile) (Arab Advisor,2005). 3. SWOT analysis

3.1 Oman Mobile Strength (press releases, 2009) 1. Offers TV channels through the subscriber mobiles. 2. Offer immense effective internet surfing offers. 3. Launch 3GB broad band monthly package for price of 1GB. 4. It offers the best roaming rate on UAE which consider the best offer over the competitors in the same market. 5. Support the knowledge trend on Omani community through offering scholarship to students in different universities in the Sultanate of Oman. 6. Introduce new filter system of corporate of mass message service which support the technological advancement. 7. Pay for parking fees through sms while it’s not offered by the company rivals 8. Stock alerts for stock prices in time of disconnection with the customer broker. 9. Efficient mobile banking with several banks which also not offered by rivals

3.2 Oman Mobile Weakness

1. Due to high number of subscriber network is continuously busy. 2. The SMS service sometimes goes down. 3. High charges compared to rivals 4. Un-accurate bill system that bother customer and affect the trust billing system 5. Lack of new ideas compare to rivals

3.3 Oman Mobile Opportunities (press releases, 2009)

1. Introduce the fastest internet mobile broadband in the region with speed rate of 14.4 mb/second. 2. High social responsibility as the company supports an international campaign against tobacco. 3. Has the best strategy of call center in the Middle East. 4. High growth rate in the telecom market due to increase in competition. 5. Effective and efficient international messaging service over its rivals

3.4 Oman Mobile Threat

1. Continuous and rapid growth of Nawras competition. 2. Aggressive Nawras offered discount to customers 3. Losing customer due to aggressive competition 4. Open market to out-side competition like the Qatari company (Nawras) 5. Weak network in remote region 6. Data roaming is not available under Oman mobile network while it’s offered by its rivals (Nawras, 2009). Reference

Arab Advisor. (2005).” Oman's success in introducing cellular competition sets the stage for further market liberalization”.[Online].Available at: http://www.ameinfo.com/72790.html. Accessed on October13,2009.

Anon.(2005).”Oman Mobile Vs. Nawars”. [Online]. Available at: http://sleeplessinmuscat.blogspot.com/2005/09/oman-mobile-vs-nawras-part-deux.html.Accessed on October13,2009

Nawras.(2009).” 500,000 customers in less than two years! Join the fastest growing family in Oman”.[Online]. Available at: http://www.nawras.com.om/about_nawras_media_centre_press_releases35.shtml. Accessed October13,2009.

Nawras.(2009).”Bulk SMS service”.[Online].Available at: http://www.nawras.om/nawras_business_solutions_bulksms.shtml. Accessed on October13,2009.

Oman Mobile.(2008).”About Oman Mobile”.[Online]. Available at: http://www.omanmobile.om/en/OmanMobileWebLib/About%20Us/About%20Us.aspx. Accessed on October13,2009.

Oman Mobile.(2008).” provisioning of bulk text sms messages via a specific allocated short code"[Online]. Available at: http://www.omanmobile.om/wpresources/contentImages/downloads/forms/buss/Corporate%20PUSH%20SMS%20Agreement.pdf. Accessed on October13,2009

Anon. (2009).”Press releases”.[Online].Available at: http://www.omanmobile.om/en/OmanMobileWebLib/MediaCenter/Press%20Release.aspx?LinkID=6&MenuId=183. Accessed onOctober13,2009.

Tine.(2009).”Oman-Telecoms and Broadband”.[Online]. Available at: http://www.researchandmarkets.com/reportinfo.asp?report_id=1031182. Accessed on October13,2009.