User:LauraBehrens/sandbox

LendUp is a socially responsible direct lender licensed in California that was founded in 2012. LendUp gives borrowers with poor credit scores access to short term loan without hidden fees, rollovers and high interest rates. They focus on financial education and gamification to encourage responsible lending behavior. LendUp is able to lend to customers banks usually decline because they use big data to analyse the risk.

LendUp graduated out of the Y Combinator (company) batch of 2012. It has received seed funding from Kleiner Perkins Caufield & Byers, Google Ventures and Andreessen Horowitz among others.