User:LauraStephens435/Digital branding

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Personal Digital Branding
As social media platforms have been established and have evolved over the last couple of decades, digital branding has become personal. Individuals have taken to social media to brand and market themselves in building their personal and professional lives. Consequently, boundaries between the personal and professional are fading.

Those who participate in social media sites should be cautious to keep their social media content on a professional-level, or refrain from posting content they would not want colleagues or clients to see. Many universities and workplaces have established social media policies. A well-curated social media presence may be attractive to employers, while poorly representing oneself is an employment liability.

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https://www.contentrefined.com/digital-branding/
 * In addition to engaging with the customers, there is increasing and active collaboration between the companies and their business intermediaries. This leads to collaborative and healthy promotion, innovative re-designing and a sense of co-existence among competitors in the market. One example of this is how Coca-Cola collaborated with Heinz to develop more sustainable containers.
 * The internet contains a vast population of people who need a product or service. Digital Branding positions a brand in such a way that connects to the right audience.. Effective Digital Branding involves a number of methods such as Search Engine Optimization (SEO), online advertising, content marketing, social media, and influencer marketing.

SEO, online advertising, content marketing, social media, and influencer marketing.

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Benefits of Digital Branding

Many channels available. Digital branding lets companies utilize a multitude of online channels. Channels range from broad to specific, so the digital branding message can reach customers in personalized ways.

Message can go viral. The internet has allowed brands to be easily promoted, shared and recommended. Consistency of branding is key to building a strong online following.

Customer interaction. Digital branding allows customers to interact with a brand in real time, and create a unique customer experience. Concerns and problems can be addressed immediately.

Sets the brand apart. Effective digital branding will distinguish a brand from their competition, and will allow that brand to stay in the forefront of customer's minds.

Better connections. Digital branding allows companies to better connect with their target customers, no matter what demographic.