User:Laura Andreea Bolos (SLU)

Consumers are directly and indirectly responsible for wasting a lot of food, which could for a large

part be avoided if they were willing to accept suboptimal food (SOF) that deviates in sensory

characteristics (odd shapes, discolourations) or has a best-before date that is approaching or has

passed, but is still perfectly fine to eat .COSUS (COnsumers in a SUStainable food supply chain) is a SUSFOOD ERA-net research project under the topic 'Understanding consumer behaviour to encourage a (more) sustainable food choice'.