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Bystander Revolution is an anti-bullying organization founded by author and parent MacKenzie Bezos. Its website launched on April 23, 2014. Bystander Revolution’s mission is to inspire individuals to take the power out of bullying with simple acts of kindness, courage, and inclusion.

Bystander Revolution differs from many other anti-bullying organizations in that it offers solutions for bystanders and bullies, in addition to the targets of bullying. Hundreds of unscripted videos featuring students, celebrities, and leaders sharing their advice and personal bullying experiences are included on its website. The power of small actions grounded in empathy is a theme throughout the videos.

One of the means by which Bystander Revolution works to effect change is through Internet Activism (or Hashtag Activism), a modern trend among advocacy groups of leveraging social media for good. In addition to sharing anti-bullying advice, inspirational quotes, and relevant news stories on its social media platforms, Bystander Revolution has launched such social media initiatives as the #1Act Challenge, #BraverMe campaign, and the New Friend Challenge.

History
Bystander Revolution was founded by author and parent MacKenzie Bezos to create a source of direct, peer-to-peer advice about practical things individuals can do to defuse bullying.

The organization’s website was launched in April 2014 with seed content from dozens of students, celebrities, and leaders. More than three hundred unscripted short videos were included in the launch, addressing a wide variety of bullying problems and situations, each with a focus on the simple, but powerful, actions individuals can take to help.

Contributors
Bystander Revolution crowd-sources its video content. Individuals share their bullying-related experiences, observations, and advice by submitting personal videos on the Bystander Revolution website.

Notable video contributors include actors, singers, musicians, professional and Olympic athletes, authors, experts on bullying, and others.


 * Akon, singer/songwriter
 * Amanda Palmer, singer/songwriter
 * Ansel Elgort, actor
 * Billie Jean King, tennis legend
 * Chad Smith, musician
 * Colum McCann, author
 * Danica Patrick, auto racing driver
 * Demi Lovato, singer/songwriter and actress
 * Dr. Ruth, sex therapist and author
 * Elizabeth Banks, actor
 * Gavin de Becker, security expert and author
 * George Stroumboulopoulos, talk show host
 * Jamie Lee Curtis, actor
 * Jared Leto, actor and musician
 * Jason Collins, athlete
 * Jason Mraz, singer/songwriter
 * Jenna Elfman, actor
 * Jillian Michaels, health and wellness expert
 * John Green, author
 * Kenny Ortega, director and choreographer
 * Kevin Spacey, actor
 * Laura Dern, actor
 * Lawrence Kasdan, screenwriter, producer, and director
 * Lily Collins, actress
 * Lucy Hale, actor and country singer
 * Maddie & Tae, country singers
 * Mary Lambert, singer
 * Melissa Joan Hart, actor
 * Michael J. Fox, actor and author
 * Missy Franklin, Olympic swimmer
 * Nat Wolff, actor
 * Neil Gaiman, writer
 * Nina Dobrev, actor
 * Olivia Holt, actor
 * Philip Zimbardo, psychologist
 * Raghava KK, artist
 * Rita Wilson, actress, singer, and producer
 * Salma Hayek, actress, director, and producer
 * Sam Trammell, actor
 * Shailene Woodley, actor
 * TJ Dillashaw, MMA fighter and UFC Bantamweight Champion
 * Tom Brady, NFL quarterback
 * Tony Robbins, motivational speaker and author
 * Vanessa Marano, actor
 * Wayne Gretzky, hockey legend

Youth Ambassador Program
Bystander Revolution’s Youth Ambassador Program is comprised of a select group of young leaders who are committed to engaging their peers to encourage acts of kindness and inclusion. The Youth Ambassadors advise Bystander Revolution on its website and social media initiatives and are responsible for introducing campaign efforts over social media, in schools, and among fellow students. Ambassadors are selected for three-month rotations. Notable Youth Ambassadors include Carleigh O’Connell, whose story about standing up to her body-shaming bullies went viral in July 2014, Shereen Pimentel, who was crowned Miss New Jersey Outstanding Teen 2015 on the pageant platform, "Words Hurt, Erase the Hate," and The Clive Brothers, Liam and Oliver, who host BullyBusters, an anti-bullying YouTube channel.

Celebrity Ambassador Program
Actress Lily Collins serves as Bystander Revolution’s Celebrity Ambassador.

Advisors
Advisors to Bystander Revolution include Dr. Dorothy Espelage, Professor of Child Development in the Department of Educational Psychology at the University of Illinois, Urbana-Champaign and co-editor of Bullying in North American Schools: A Social-Ecological Perspective on Prevention and Intervention and International Handbook of Bullying; Gavin de Becker, expert on the prediction and management of violence and author of The Gift of Fear and Protecting the Gift: Keeping Children & Teenagers Safe (and Parents Sane); Dr. James McGee, recognized for the publication of The Classroom Avenger, the first forensic study of rampage school shooting incidents across the United States, in which bullying was often a significant precipitating factor, and Director of Psychology and Director of Law Enforcement and Forensic Services at Sheppard Pratt Hospital until his retirement in 2001; Nicholas Carlisle, human rights attorney, psychotherapist, and Executive Director of No Bully, a program facilitating change inside schools by enlisting small teams of students to create inclusive and protective solutions for targets of bullying; Dr. Philip Zimbardo, founder of the Heroic Imagination Project and Professor Emeritus of Psychology at Stanford University; Richard Lieberman, coordinator of the Suicide Prevention Services of Los Angeles Unified School District, co-author of School Crisis Prevention: the PREPaRE Model and Best Practices in Suicide Intervention (IV, V & VI) for the National Association of School Psychologists, and Lead Consultant for the CalMHS Region 11 K-12 Student Mental Health Initiative for Los Angeles County Office of Education; and Dr. Roxana Marachi, Associate Professor of Education in the Lurie College of Education at San Jose State University.