User:Laylaamiri1/sandbox

=User Data
Like Facebook and Twitter, Pinterest will now allow marketers access to the data collected on its users. Technology providers including Salesforce, Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind are presently the only companies granted access to the data. By granting access to users data, Pinterest will allow marketers to investigate how people respond to products. If a product has a high number of "repins", this generally tells the producer of the product that it is well liked by many members of the Pinterest community. Now that Pinterest is allowing marketers access to the data, companies will also be able to view comments of the user in connection to the product to gain more understanding of how people like or dislike it. A 2013 study on Pinterest practices found that "repinning" was the most popular action by users, followed by "likes", and lastly, commenting. According to Salesforce, Pinterest has become a key part of corporate digital marketing strategies. Before 2013, Pinterest only accounted for about 2 per cent of global social-mediated sales, however it has recently substantially increased to about 23 per cent. People use social media sites like Pinterest to direct or guide their choices in products. However, at this time, the data collected from Pinterest is predominantly from female users. A recent study found that 80% of Pinterest users are women. Many businesses use Pinterest Analytics to investigate whether the time spent on the social networking site is actually producing results or not. Through the access of Pinterest Analytics, companies receive insight to data via API, which makes it easier for the businesses using this method to closely engage with the consumer population on Pinterest. Pinterest Analytics is much like Google Analytics. It is a created service that generates comprehensive statistics on a specific website's traffic, commonly used by marketers. "Pins", "pinners", "repins", and "repinners" are just some of the aspects of user data provided by Pinterest Analytics. It also creates data to depict the percentage of change within a specific time frame in order to understand if a product is more "liked" on a specific day during the week, or slowly becoming unpopular. This data allows marketing agencies to alter their strategies in order to gain more popularity, often changing the visual content to appeal to the Pinterest community. The "Most Clicked" tab provided by Pinterest Analytics is crucial in demonstrating products that are more likely to be bought. A study conducted by Converto showed that in April 2012, Pinterest was more responsible for for all social media ecommerce sites than Facebook and Twitter. Companies also can add their own ideas and features to help understand how consumers respond to a product, like the new "Pinterest Trends" product, Piqora. Piquora is a visual analytics and marketing provider for specifically visual social networking sites including Tumblr, Instagram, and now Pinterest. Piqora's "Pinterest Trends" allow marketers to gather insights to guide the brand's performance against its competitors on Pinterest. As of today, Piqora is the only company to deliver category, competitive, and group based trends.