User:Laziestllama27/Second-wave feminism

In 1963, Betty Friedan, influenced by Simone de Beauvoir's ground-breaking, feminist The Second Sex, wrote the bestselling book The Feminine Mystique. Discussing primarily white women, she explicitly objected to how women were depicted in the mainstream media, and how placing them at home (as 'housewives') limited their possibilities and wasted potential. She had helped conduct a very important survey using her old classmates from Smith College. This survey revealed that the women who work in the workforce while also playing a role in the home were more satisfied with their life compared with the women who stayed home. The women who stayed home showed feelings of agitation and sadness. She concluded that many of these unhappy women had immersed themselves in the idea that they should not have any ambitions outside their home. Friedan described this as "The Problem That Has No Name". The perfect nuclear family image depicted and strongly marketed at the time, she wrote, did not reflect happiness and was rather degrading for women. This book is widely credited with having begun second-wave feminism in the United States. The problems of the nuclear family in America are also heteronormative and is utilized often as a marketing strategy to sell goods within a capitalist driven society.