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The Woman's Column
In effort to promote Woman's Rights the the Blackwell family created a news column, the Woman's Column, published in 1888. As an addition to the Woman's Journal, the column's purpose was to represent the liberal voice from the campaign for women's suffrage. This column was sponsored by the American Woman Suffrage Association or AWSA. Starting as a news column it eventually became a four-page subscription journal.The column reached middle-class women and was originally intended to extend the suffrage community.

Background
Unlike the NWSA the National Woman Suffrage Association, the AWSA maintained ties with existing agencies and worked cooperatively with fellow reform organizations.