User:Lcharli/Make Conversations Warmer (Acceptance)

Make Conversations Warmer (Acceptance), one of the ‘Make Conversations Warmer’ series advertisements, was produced by MacDonald’s in Taiwan for its coffee brand McCafé. This advertisement, directed by Xiao Yaquan, was inspired by the social attention to the promotion of ‘Diverse Family Formation’, and it launched on March 4, 2016. The commercial narrates a story of a boy coming out to his father, writing ‘I like boys’ on a coffee cup, and was finally accepted and embraced by his father. This film video has received a huge response after its release, hit and watched more than 2 million times online, and reported by some media outside Taiwan. While the film touched a great number of netizens, it also received criticism from Family Guardian Coalition and ProFamily Hong Kong, which triggered social resentment among public.