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The International Awards Associates (IAA)  is a worldwide award composed of award-winning communication professionals, whose mission is to honor, promote, and encourage creativity by establishing new standards of excellence for evaluating all aspects of media design, production and distribution. IAA believes that the recognition of creative professionals plays a crucial role in the growth of the economy and communities as a whole. IAA’s goal is to provide affordable as well as independent competitions on an international stage that is respected as fair and open to all, regardless of any company size or bottom line.

History
Established in 2015, “International Awards Associates Inc” (IAA) has organised three award programs: Muse Creative Awards, Vega Digital Awards, and GlobalTrend Video Awards. Muse Creative Awards cover fifteen distinct categories - Advertising, Integrated Marketing, Social Media, Video, Strategic Programs, Outdoor Advertising, Marketing Branding and Design, Writing, Website, Publication, Audio, Mobile App, Photography, Student Submissions, and Corporate Social Responsibility. Vega Digital Awards consists of five distinct categories - Website, Online Video, Mobile Apps/Sites, Digital Marketing, and Social Media. Lastly, GlobalTrend Video Awards is made up of four main categories - Video Production (Individual Episode), Video Production (Series/Campaign), Television (Individual Episode), and Television (Series Episodes).

Awards
Launched in 2015, Muse Creative Awards is an international competition dedicated to creative professionals who inspire others with concept, writing or design through traditional materials or electronic media. In ancient times, the Muses were revered as goddesses who inspired artists, poets, and musicians to create masterpieces that possessed power to transform societies. Winners of Muse Creative Awards were first announced in May 2016. In 2016, Vega Digital Awards was formed to seek, recognize as well as honor the outstanding performance, talent, and effort of the best digital and creative professionals, web developers, web designers, and web agencies around the world. Just as the Milky Way is the path between the mythic Vega and Altair, Vega serves as the bridge between creative professionals or individuals from countries across the globe. Winners of Vega Digital Awards were first announced in January 2017. The newly launched GlobalTrend Video Awards is an annual competition dedicated to the sharing and enjoyment of all video art forms, including online gaming, television, and film. The award receives participation from all over the world, encompassing Digital and Creative Professionals, Students, Cinematographers, Videographers, Game Designers, Interactive Agencies, Video and Film Production companies.

Grand Jury Panel
In 2017, International Awards Associates’ Jury Panel consists of more than 50 renowned, experienced, and brand new judges from 19 countries worldwide. Judges hailed from leading companies in the creative industry from all corners of the globe, and include professionals from such power brands as Guinness World Records, Grayling, Ogilvy & Mather, Grey, etc. Creative professionals such as Samantha Fay (SVP Global Brand Strategy), Birger Linke (Group Creative Director, Ogilvy & Mather), Andrea Foresi (Senior Creative, Art Director, Ogilvy & Mather), to name a few, are members of the Grand Jury Panel.

Judging
Entries in all 183 categories were rated according to rigorous standards. During the blind judging process, the panelists worked to identify the most innovative and creative concepts, the strongest executions, and the highest quality in messaging. Winners were selected in a broad scope of categories, from broadcast and print to social media and emerging platforms.

Participation of International Brands
Numerous entries from international brands and top agencies from around the world have participated in IAA’s award program. The amount of time and passion dedicated to producing such astonishing works is truly admirable. Entries submitted by agencies for companies and brands such as Walt Disney Pictures, Samsung, McDonald's, KFC, Paypal, Herbalife, Jaguar, BMW, MINI, Grammy Awards, Sony Pictures, Macao Tourism, and Lionsgate Entertainment are among some of the winners from this year’s award.

Worldwide Entries
IAA Awards such as Muse Creative Awards, Vega Digital Awards received entries from more than 40 countries around the world : Argentina, Australia, Belgium, Brazil, Canada, China, Denmark, Ecuador, France, Germany, Guatemala, Hong Kong, Hungary, India, Iran, Ireland, Italy, Japan, Malaysia, Mexico, Netherland, New Zealand, Panama, Poland, Portugal, Russia, Singapore, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine, the United Kingdom, and the United States.