User:Leena Abdulaziz Bin Amer/sandbox

The impact of advertising on children

Advertisement: is a way to persuade and attract people to promote sell/buy a product or business.I can be Through TV, billboard,social media and radio.

Introduction
Advertisement is significant nowadays. Everybody of all ages watches it everywhere. For example, on TV, radio, or in magazines. Companies seek to advertise for children because they know that kids are emotionally appealing, using some characters and colors that will attract them to buy the products. There are positive and negative effects the child on advertisements parents should be aware of to protect their kids.

Negative Effect of children Advertisement
Advertising through TV and media platforms influences child health negatively. Talked about the fast-food advertisement and its effect on child health. Advertisement attracts children more than others. For example, McDonald’s restaurants make a unique advertisement for kids. Moreover, McDonald’s advertises happy meal sandwiches and French fries for children on their TV channels to let the kids see the ad all the time and not forget the brand. Also, McDonald’s had a special tone that grabs the kids when they hear the ad. Marketing to kids through advertisement without taking care of the child's health and not courage them to eat healthily. The research shows that an average of 59 kids who become obese from these advertisements. Also, as mentioned that British girls whose udder ages are fattest in Europe. A lot of restaurants and companies that use food advertisements on TV targeting children. Because companies are aware of the ages they are targeting such as 7-12 years old persuaded and affected by the ads.

Companies Responsibility
Companies continued marketing fast food to children. Company marketed to children as it cost them a lot for every year.They spend billions on it. Also, companies promote products for children full of calories, sugar, and fats. In this way, the child will refuse to eat healthy food and always asked parents to buy them fast food. For example, instead of eating broccoli and apples, they will eat fries, chocolate, and soft drinks because the impact of advertisement affects the child's lifestyle and diet. That makes them the worst.They will have problems with their health as obesity, cholesterol, and people with diabetes. These are  not the perfect behavior of companies to target the young ages and affect their health because of the high profits.

Positive Effect of Children Advertisement
some people think there are positive effects on the advertisement to children. Advertise healthy food and colorful and attractive pictures to convince children and make their health better. Also, advertising to children is the kid can figure new things and be aware of the new products around them. This way of advertisement raises the child's knowledge and make them more aware of new technologies. Today's advertising is essential and different from before. For example, ads can be through TV, Radio, and Packaging. If the packaging is beautiful and colorful, it will attract young ages and ask parents to buy it. Children almost under the age of 7 are very generous because they can differentiate and understand TV programs. Also, they know that this advertisement for the product is for sale. For example, they ask their parents to buy the same product they see. Advertisement companies target the age of 5-8 with a tangible and intangible product different on gender and age. For example, types of products for both girls and boys are different to their interest. Moreover, There are benefits form children advertising because advertisement affects their manners. For example,  when the child watched advertisements, they started to tell their parents to buy them. In this way, they are aware of the product and make him take purchase decisions and more powerful. Advertisements to children should be good for the child's health and taking care of the child, because they are attracted to what they see and learn from the advertisements positively and enhance the motivation to eat healthy food.

Conclusion
After figuring out that there are positive and negative effects of advertisements on children. Parents should be aware of their kids from negative ads and control their children not to harm them. Although some companies used children advertising to grab their attention and benefit more profits, companies should be careful when they advertise for children because they must not harm their health and attitude or thoughts.