User:Leiliarae/nabbr

= Nabbr.com Corp. =

Nabbr.com Corp. is a company that creates and distributes syndicated, branded entertainment web widgets through its network of affiliates including whateverlife.com, freecodesource.com, and Pimp My Profile, for viral distribution across the social web. Nabbr has agreements with EMI, Warner Music, Sony BMG, and Universal, as well as many independent record labels, for distribution of artists' videos, music, and other premium content.

History
Nabbr was founded in 2007 by Mike More and Bill Cromie.[8] That year, Nabbr debuted a three-part video widget viral campaign on whateverlife.com for the Jonas Brothers. The Jonas Brothers' single "Mandy" went on to debut at No. 4 on Total Request Live without any radio play. [13][17] In July 2007, Nabbr secured second-round funding from Steve Greenberg at S-Curve Records [4][1][3], and in November 2007, secured third-round funding from both S-Curve and investment company Allen & Company [7][6][5]. November 2007 also marked the launch of Nabbr's New Music Video Channel [11][7].

Widget Platform
Nabbr's widgets are composed of syndicated content such as music videos, trailers, exclusive clips, streaming audio, images, behind-the-scenes footage. After this content is "widgetized", it is distributed among Nabbr's network of 200+ affiliates. Users of social networking sites such as Facebook, MySpace, and Bebo can then "nab" the widget and place it on their personal page or blog. Nabbr tracks the growth of the campaign and makes the statistics available to affiliates, clients, and advertisers via Nabbr analytics.[2]

Nabbr Analytics
Nabbr analytics is a tool Nabbr provides to its clients which delivers raw numbers of views, virility, and embeds as well as basic demographics such as age, sex, location, income, education, and interests which are provided voluntarily by the viewers [2][6].

New Music Channel
The New Music Channel was launched in November, 2007 [11][7]. This music player contains content from 12 of Nabbr's live campaigns and is updated weekly. Users can embed the entire program on to their personal pages, or choose widgets individually to embed. [11][6]

My Favorite Band
My Favorite Band is a facebook application that allows users to post a widget on to their facebook profile from a limited gallery of Nabbr widgets.

Key Investors
- Allen & Company

- Steve Greenberg (record producer), S-Curve Records

- Jonathan Dol, Paramount Pictures CEO

- Larry Mestel, PrimaryWave Music Publishing

- Michael Wolfson, former AOL executive, founder/CEO of RocketFuel

- Arnold Messer, president of Phoenix Pictures

- Steve Berns, former president of MDC Partners