User:Letsdiggit/sandbox

'''Facebook ads are much higher quality than GDN ads. Why? The reasons are obvious but often overlooked:'Italic text'' www.letsdiggit.com Facebook ads are smaller! Facebook ads are tiny compared with GDN banner ads – and yes, this is a good thing. The smaller size means that a typical user will have to pay more attention for a click on Facebook than on GDN. This size factor works as a mechanism to screen out careless/erroneous clicks. Facebook ads have limited fraud. GDN ads are subject to fraud because the millions of website owners making money through those ads are motivated to inflate the number of clicks. Facebook ads, on the other hand, are served by a single entity, Facebook itself, and the risk of inflating clicks is not worth it. Facebook browsers are more loyal. The people who click Facebook ads are truly loyal Facebook users (I won’t quote the time-on-site stats here). They use Facebook often and are more likely to click ads. Non-Facebook users can't possibly click Facebook ads. The people who click GDN ads are often random, passing-by audiences who never come back to the same ad spot twice. (Yes, with retargeting you can serve the same ad on different sites, but the Facebook Exchange is at the least poised to be an equalizer here.) Claims aside, Facebook ads may actually have more integrity. There was a controversy a few months ago about a site owner looking at his traffic logs and claiming that the Facebook ad traffic is 80 percent bot traffic. This claim was debunked handily here on SEW by Merry Morud, but we don’t even need numbers to take the claim apart. Simply put, filtering out bot traffic is easy, and there is no reason for Facebook to take such risk to inflate clicks. A bigger, gnarlier problem is click fraud by third parties, which is in play for Google but not for Facebook.