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TransLumen Technologies, LLC (TTL) is a privately held Chicago, Illinois based Service-Disabled Veteran-Owned Small Business (SDVOSB). The company creates advanced visualization tools to:

·        Improve situational awareness;

·        Improve “Big Data” analysis and decision making; and

·        Test/improve observational capabilities through its intellectual property and expertise via applications to simulations and gamification.

TransLumen also operates the Long Glance Media (LGM) production division which produces:

·        Health and healing art;

·        Advanced digital advertising;

·        Album art; and

·        Consumer produced content.

TTL’s key corporate offerings are:

Data Visualization - connects to complex "Big Data" cutting through Visual Noise using Alarms & Alerts:

Observational Training - advances observational training, impacting those individuals that rely on their own senses:

Gamification Training - advances training through distributed mobile gamification:

Visualization Experts - provides, through its products and UX expertise, digital visualization solutions:

v-INDICATOR™ - uses a NextGen approach to reduce visual noise and screen clutter: and

Dynamic Reporting - creates dynamic reporting structures from a multitude of disparate data sources.

CORPORATE TIMELINE

2000 – 2001

F TransLumen is founded and incorporated by now Chief Technology Officer Doug R. Siefken and President Carol R. Sherman.

F Patents are filed for what would become the company’s core technology – SubThreshold Extreme Gradual Change (STEGC).

F Provides initial simulation on VCD for internal use to Kodak, Viacom, Disney and Panasonic.

2002 – 2003

F TTL is issued U.S. Patents #6,433,839 and #6,580,466 for graphic imaging algorithms.

F Sony Galleries sponsors an exhibit featuring the first public implementation of TTL Technology.

F Participates in a Boeing “think tank” to create future “autonomous systems” technologies.

F Successfully completes a collaborative 3-month test with NEC on plasma screen burn-in mitigation.

F Presents a simulation on Access Grid Facility for the Office of Naval Research.

F Presents a simulation to the Technology Research Education & Commercialization Center.

F Collaborates with Boeing’s Integrated Defense and QinetiQ for command/control applications.

2004 – 2005

F Received a NASA Illinois Commercialization Center Award.

F Participated in a DARPA Cognitive Performance think tank for Augmented Cognition.

F Developed the first functional peripheral awareness indicator integrating Subthreshold Extreme Gradual Change (STEGC).

2006 – 2009

F Received a $100,000 grant from the State of Illinois’ inaugural Homeland Security –Innovation Product Grant Program.

F Developed an art DVD for the Chicago Field Museum deploying its Fluid Stills® technology.

F Developed a visual display for the renovation and re-branding of Chicago’s Cass Hotel.

F Completed a consumer art product launch featured on Amazon.com

F Made presentations to and submitted “white papers” to Augmented Cognition International and the World Bank.

F Receive $70,000 Illinois Technology Development Alliance Grant to advance use of the v-Indicator™ for universal mobile device use.

F Receives a $100,000 grant through the State of Illinois’ Innovative Product Grant Program to advance homeland security/technology solutions.

F Enters the on-line mobile video game industry with the UAV Fighter unmanned aerial vehicle simulation game.

F TransLumen’s technology is incorporated into a video by the Zocala Group digital marketing firm to win the Ketchum Communications’ inaugural Innovation Idol award.

F Awarded a  Broad Agency Announcement (BAA) contract to conduct applied research on Adaptive Perceptual Training for the U.S. Office of Naval Research (ONR)

2010 to Present

F Releases the Nasty Jazz digital ambient art and music DVD.

F Officially launches the company’s Long Glance Media division featuring digital ambient art and music.

F Selected as one of nine startup teams to attend the Siemens TTB New Ventures Forum.

F Awarded a contract to work with Commonwealth Edison’s Smart Grid Team in developing the substation of the future.

SubThreshold Extreme Gradual Change (STEGC)

STEGC is a method for generating a series of images for playback on at least a portion of a display with each image in a series being imperceptibly different from an immediately preceding image in a series. The image series is displayed with such timing that an ordinary viewer cannot perceive the transitions or differences between adjacent or successive images over at least a 5 second interval. Yet, over time, the displayed scene will progress so that at widely disparate points in time, the displayed images can be noticeably different.

TTL’s core enabling technologies are protected by U.S. Patents #6,433,839 and #6,580,466 with other patents filed. TTL’s research in these areas, including the use of the temporal visual spectrum, began prior to the year 2000 when TTL’s first patent involving subthreshold extreme gradual change (STEGC) was filed. The patents on STEGC preceded the first academic papers published on gradual change blindness, a closely related area.

TTL has used derivatives of STEGC to develop personalized art, create digital advertising displays and provide enhanced, dynamic visual environments in densely populated venues.

When STEGC is applied to data, images and/or video, the result is an unobtrusive form of visual data delivery that can allow changing images without introducing visual noise or distractions. STEGC also advances dashboard aggregation, navigation and graphic user interfaces to improve a user’s abilities to recognize real-time anomalies in critical situations.

PRODUCTS & SERVICES

STEGC was the primary factor in the development of TransLumen’s v-INDICATOR™. The v-INDICATOR™ aggregates multivariate factors to essentially navigate through and display large amounts of data in a highly usable form that reduces screen clutter and visual noise.

It allows the option of “drilling down” into the data in real time when it is used as an interface with data mining tools to allow the user to filter through information and quickly identify correct actionable tasks within critical time periods, thus increasing their (and their organization’s) situational awareness.

The v-INDICATOR™ can be very beneficial for individuals and organizations working in the defense, homeland security, aerospace/aviation, industrial/commercial facility operations, medical/healthcare delivery and energy SMART Grid sectors because of the existing and growing issue of big data. It is inevitable that the more information that is put on a screen the harder it is to distill the information. TransLumen contends that visual noise, which creates clutter that impedes people when they are working on critical tasks, can be mitigated by incorporating the STEGC driven v-INDICATOR™.

TransLumen also believes that the v-INDICATOR™ can reduce Gradual Change Blindness, which occurs when people who view a rarely changing visual or visual environment can over time not notice any changes to the visual or visual environment. TransLumen started to delve into this through their work in the military where there has always been a prevailing concept in Battle Theater that “if you cannot see the threat, you cannot react to the threat”. TransLumen researched that human beings tend to filter out subtle changes that occur in a scene they observe every day.

This led to TransLumen applying STEGC to perceptual training to enhance user’s cognitive processes to quickly locate relevant information in complex visual scenes. STEGC perceptual training can be used to both test and/or boost an individual’s observational skills. It can also be used to identify individuals with superior observational skills during the hiring process for positions such as: It is applicable to workers in any field that must recognize subtle cues, identify potential hazards or gauge physical threats in complex environments. To make this even more effective with new hires who may be Millennials who grew up with video games, TransLumen is incorporating the STEGC perceptual training principals into series of distributable gamification products of still images and videos.
 * Command center operators
 * Field personnel who respond to emergencies; and
 * Security personnel who must potentially dangerous    situations.

Using symbology has always been a method of communication. TransLumen has incorporated symbology into STEGC products like the v-INDIVATOR™ to the level that Douglas Siefken is considered an early participant in developing innovations for Augmented Cognition. TransLumen uses icons and symbols in a variety of colors, sizes and luminance to alert users to discrete and major changes when a variety of thresholds are crossed in a calibrated manner. The augmented symbology driven by STEGC capitalizes on limited screen real estate by adding icons and symbols that allow the user to investigate issues in greater depth when necessary.

ORGANIZATIONAL LEADERSHIP

TransLumen utilizes a team of experienced professionals with backgrounds in visualization technologies, mobile app development, cartographic mapping, photography, technical innovation, graphic software programming, human factors & user experience, project development, finance, communications and government. But, it is led by two senior executives who are also serve as the primary owners of the company, Doug Siefken and Carol Sherman.

Doug Siefken is TransLumen’s founder, majority owner and Chief Technology Officer. He invented TransLumen’s patented core technology and is globally regarded as a pioneer in the integration of new media into traditional technology applications. He has more than 35 years of experience in project management, conceptual design, system design, prototype development, system verification and validation.

Siefken has background includes imaging, software development, UX (user experience design) and programming. He was a USN aerial/combat photographer during the Vietnam War and developed software applications for Navy photographic laboratory inventory control and a payload distribution system for naval aircraft. He was one of the founders of a media publishing and content provider.

As CTO of TransLumen, Siefken leads the development of STEGC indicators for Android, iOS and Microsoft environments. He recently directed a technical team in a dashboard project for ComEd an Exelon utility.

Carol Sherman is TransLumen’s President and COO. She has more than 30 years’ experience in senior management positions responsible for finance, accounting, risk management, management information systems and human resources.

Prior to joining TransLumen, she was the Chief Administrative Officer of the largest subsidiary of Unicom (Exelon) Corporation where she was a member of the executive team that grew the company from start up to a fully operational company. Earlier in her career, she was the Chief Financial Officer of a precision gear subcontractor to major defense manufacturers for the US Government for sourcing during Desert Shield and Desert Storm. She has also commercialized new products and strategic areas for such companies as Bell & Howell, Columbia Paramount Video Services, Abbott Laboratories, Montgomery Ward, and Westinghouse.

She is currently serves on the Boards of Directors for Financial Executives International - Chicago Chapter Board of Directors, the Hektoen International medical humanities U.S. Editorial Board and is an Honorary National Board member for the National Veterans Art Museum. In terms of education she has a BS in Biological Science, BA in Political Science and a MBA in Finance from Michigan State University.

Publications

§ Subthreshold Extreme Gradual Change Patents filed (2000) US #6,433,839, #6,580,466, and Canadian #CA 2,404,292

§ Sony Gallery Chicago Imaging exhibit (2002)

§ Siefken, Douglas R. (2002). “Intelligent Advisor for Multi-Modal Human-Computer Interface (HCI) Design White Paper, 28 July 02,

§ Siefken, Douglas R. (2004) VTO proposal available at http://www.translumen.net

§ Siefken, Douglas R. (2003) “Methods for generating image set or series with imperceptibly different images, systems therefor and applications thereof,” US Patent # 6,580,466, filed July 15, 2002, granted June 17, 2003. US Patent and Trademark Office.

§ Siefken, Douglas R. (2003) “ Visual Cue Adaptive Display, Knowledge Superiority and Assurance (KSA) Future Naval Capabilities(FNC)”

§ GreenSource cover image Nov-Dec 2010

§ “Subthreshold Presentation of Visual Information," Improving Pilot Performance Through Cognitive & Physiological Monitoring at Aerospace Medical Association 78th Annual Scientific Meeting

§ “Subthreshold Data Cognition: Adaptive “Mitigation” Strategy” for AugCog International 2006 Foundations of Augmented Cognition

§ Paper collaboration with Dr. Dale Richards of QinetiQ U.K. for AugCog International 2007 Augmented Symbology: A New Approach to Data Visualization