User:LexBarclay/sandbox

The Experience Design group or The XDs is a collective or salon of experts drawn from different disciplines who come together to solve problems.

Disciplines represented include user experience design, psychology, service and product design, strategy, architecture, social media, software development, mobile design, video and film-making and teaching.

What the XDs does is really straightforward: every few weeks the group meets, takes a problem and works together to make something – a tangible thing – that solves it.

What the XDs makes varies on the problem put before them – it could be a single physical or digital prototype or object, or a whole sequence of linked objects, interactions, products and services – a whole experience.

While outputs might be different they all have one thing in common: they’re all driven by deep insight about who the end user is and what will make an emotional connection with them – what will create more meaning and happiness.

So that’s what the XDs does – finds and solve problems in order to create more meaning and more happiness.

The XDs works not for profit but to create social good.

The XDs has a maxim: 'meaning through doing' and subscribes to Aristotle's idea that 'For the things we have to learn before we can do them, we learn by doing them.'