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Mejuri is a fine jewellery brand based in Toronto, Canada. It was co-founded in 2013 by Noura Sakkijha and her husband Majed Masad. The brand's mission is to create affordable fine jewellery that women can wear everyday. Mejuri releases a new limited collection of high-quality jewellery every Monday which allows the brand to increase variety and remain contemporary. The products sold by Mejuri include necklaces, bracelets, earrings, rings, and anklets.

Mejuri is a direct to consumer brand that originally operated strictly through e-commerce. Their success as an online brand allowed them to open their first showroom in Toronto in July 2018. Following the launch of their first showroom, they opened 3 additional showrooms in New York City, Los Angeles, and San Francisco.

History
Noura Sakkijha, co-founder of Mejuri, is a third-generation jeweller. Since 1953 her family has been working in the jewellery business. In Canadian Business she describes her family as "traditional jewellers, focused on materials like gold and diamonds".

Sakkijha studied industrial engineering at the University of Jordan. She eventually moved to Canada to complete her MBA in industrial engineering at Ryerson University in Toronto, Ontario. Sakkijha founded Mejuri in 2013 with her husband, Majed Masad. The business originally used a crowdsourcing method to receive designs from jewellery designers across the world. After hiring creative director, Justine Lançon, and an internal design team, Mejuri re-launched the brand in 2015.

Manufacturing
Mejuri maintains a personal relationship with their manufacturers and suppliers to ensure that they are receiving ethically sourced goods. Mejuri manufactures their pieces in locations all around the globe, including Canada, South Korea, Italy, Thailand, and India. Mejuri's products are handmade and produced in small quantities as they value quality over quantity.

Materials

 * Precious Metals
 * 14k Solid Gold
 * Gold Vermeil
 * 925 Sterling Silver


 * Diamonds
 * SI 1-2 Clarity
 * Derived form suppliers that engage in conflict-free and ethical practices
 * Gemstones
 * Precious Stones (e.g. emerald) and Semi-Precious Stones
 * Cabochon Stones or Faceted Stones
 * Freshwater Pearls

Derived from oysters or mussels

Showrooms
In July 2018, Mejuri opened its first showroom in Toronto. The showroom displays the jewellery and allows customers to try on the pieces. Every showroom includes unique jewellery displays that show customers how the pieces can be styled. Pieces that are purchased in the showroom will be sent to the customer the following day. As of 2019, the Toronto showroom includes select pieces that can be purchased on site.

In December 2018, Mejuri opened its second showroom in New York City.

In September 2019, Mejuri opened a showroom in Los Angeles, California.

Their newest showroom was opened in December 2019 in San Francisco, California.

Their next showroom location is set to open in Boston during 2020.

In addition to displaying their pieces, Mejuri showrooms offer lobe piercings at their piercing studio. The piercing studio is open twice a month at Mejuri locations. The piercings are complementary with the purchase of a 14k gold stud.