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Ghada Wali
Renowned Egyptian Graphic designer who has designed fonts, brands and design-driven art projects.

Life and education
Ghada Wali was born on the 14th November 1989 and was born and raised in Egypt. She holds a BA degree as one of the first design graduates of the German University in Cairo and a MA degree in Visual Communication from IED Istituto Europeo di Design, Florence, Italy, which she won as a scholarship basis.

Career
Ghada Wali is a renowned graphic designer who founded her own studio, “Wali’s Studio”. Design credits include: Fortune Promoseven, J. Walter Thompson, and MI7 Cairo. Positions include team leader at MI7 Egypt, a renowned Egyptian advertising agency that worked with numerous global corporations, as well as at a number of local and international advertising agencies. . Wali quit her job at the peak of her career to spend more time working on what she loves most. Her work has been seen in international art exhibitions and in several pieces published in publications including Quartz Africa, Wired Italia & Japan, Slanted Berlin, and the World Economic Forum. She is the first Arab designer to speak on World Arabic Language Day at the UNESCO headquarters in Paris, France. She has also represented the Egyptian Women Council's empowerment campaign and been featured on UN Women Egypt. Despite studying and working all around the world, Ghada's designs are still heavily influenced by Arab and Egyptian motifs.

Awards
Ghada Wali was selected on the Forbes ‘List 30 under 30 Europe-Arts 2017’ making her the first Egyptian to ever be included on the European list. She developed an Arabic typeface that was chosen as one of the best 100 graphic design pieces in the world by the Society of Typographic Arts in Chicago. Ghada Wali's work most recently won the Granshan competition in Munich, as well as two Adobe Design Achievement awards. She has also been awarded the AWDA, AIAP the women in Design Award in Milan.

Let's Play
Let's Play is a language teaching tool for young children and non-Arab speakers that involves building each letter out of coloured Lego blocks. “Each letter is explained through sound, form and words in function, with the equivalent in Latin, resulting in a fun pocket book with the 29 letters simplified in all their forms plus a dictionary of 400 words, in addition to an encyclopedia of pantones.” She used her passion for Arabic, geometric shapes, colours, and the language, to try to prevent the visual extinction of Arab script history.

“Meen Homama”
A project made up of several social awareness posters with the purpose to recorrect misleading Egyptian religious and social misconceptions. It aims to create a campaign to change cultural beliefs and combat stereotyping. Using illustrative drawings, she aims to achieve a more general and relatable approach to her work. It created local and regional buzz after its launch in 2015 and it went viral on social media platforms, online magazines and local newspapers.

Eco Egypt Experiences
Eco Egypt Experiences is a national initiative that takes the shape of a multilingual encyclopaedia that is published and accessible online, aimed at educating people about Egypt's hidden treasures, including, customs, traditions, locations, and products of more than 30 destinations and protected regions. Under the direction of the Ministry of Environment, the project is carried out by the UNDP Egypt United Nations Development Programme, the Egyptian Environmental Affairs Agency (EEAA), and Global Environment Facility. "After nearly two years of arduous labour at Wali's Studio, my goal was realised. "I'm ecstatic to finally introduce Eco Egypt Experiences at www.ecoegypt.org," Wali stated. "We aspire that by 2030, Egypt will have become a global ecotourism destination."