User:Lhulberg/sandbox

Dobango is a social gaming company located in Sunnyvale, California. Founded in 2011, the company develops fun, easy, 30-second games that users play to win prizes and coupons from various local merchants. Dobango develops games for web, Facebook, and Apple iOS and Google Android systems.

Overview
Dobango's games include simple versions of Scratchers, Spin the Wheel, Slots, and Opossum or Blossom. All of the games that Dobango features are casual games that do not require much skill or strategy. Users have 30 seconds to play each game to try to compete with each other to reach the top of the leaderboard for each tournament, which is sponsored by a local or national business. Each tournament lasts for between one day to one week, and the top scorer at the end of the tournament receives the prize. All of the participants in the tournament also receive coupons from the businesses they attempt to win prizes from.

Business Model
Dobango earns revenue from the businesses that sponsor each tournament on the company's site and apps. Businesses receive many benefits from Dobango's business model because they are using it as a coupon service and as a way to get free social media marketing through the business's site, apps, and existing social media channels such as Facebook, Twitter etc. This increases brand awareness and buzz about their business, and brings in additional traffic and revenue.