User:Li Ruotong/sandbox

= Double Eleven Shopping Festival = Double Eleven Shopping Festival (Chinese: 双十一购物狂欢节), refers to the annual online promotional day on November 11th. November 11th is the fixed time for Tmall (also called Taobao) to hold large-scale promotional activities. Generally one month before the November 11th the Tmall begins to launch several activities to prepare for the shopping festival, such like consumers create shopping teams to collect energy to exchange coupons, use Tmall points to exchange the shopping allowance, go to the store every day to sign in to get a coupon, etc. Consumers participate in these activities to obtain the preferential amount to use at the Double Eleven Shopping Festival. At that day consumers can get different degrees of discount when they buy goods which participate in the double eleven activity, the degree of discount depends on consumers' early efforts and business’ specific concessions.

Origin
Overwhelmed by the ecstasy of shopping, people now barely mention that the day is originated from a civil celebration of Singles Day (the date 11.11 resembles four "bare sticks", the Chinese expression for the unattached). Alibaba firstly turned it into an online promotion day in 2009, and encouraged shoppers to pamper themselves.

Development
The sales volume of 11.11 in 2009 was 50,000,000 yuan, and there were 27 brands participated. The numbers in 2010 were 936,000,000 and 711. In 2011 they were 3,360,000,000 and 2200. And the sales volume in 2012 and 2013 were 19,100,000,000 yuan and 35,000,000,000 yuan. At November 11 in 2014, the trading volume of the Double Eleven Shopping Festival was 571,000,000,000 yuan. In November 11, 2015, it was 912,000,000,000 yuan. At 0:00 on November 12, 2016, it exceeded 1,207,000,000,000 yuan. In 2017, the total turnover of Tmall and Taobao on that day was 1,682,000,000,000 yuan. On the day of "Double Eleventh" in 2018, the volume of online retail trade in China exceeded 2,135,000,000,000 yuan, an increase of about 27% over the same period of last year, reaching a new record.

Taobao (Tmall)
Taobao is the largest network retail and business circle in the Asia Pacific region, founded by Alibaba group in May 2003. And Tmall, formerly known as Taobao mall, is a comprehensive shopping website. On the morning of January 11, 2012, Taobao mall officially announced its renaming to Tmall.

Seivice
Usually the business supply pre-sale services and after-sale service, and transporting goods to consumers in the task of a professional express company. In the course of trading, Taobao provide consumers and merchants with a communication platform, and acts as a third party guarantor.

Influence
In addition to the traditional e-commerce platform, the Double Eleven Shopping Festival makes social e-commerce become a new increment of the market, which better meets the consumers’ needs of personalization and diversification. And, with the wide application of new technologies such as big data, intelligent warehousing and logistics robots, the logistics efficiency of e-commerce has been further improved this year. Additionally, millions of offline physical stores participated in the "Double Eleventh" promotional activities. Major e-commerce platforms also vigorously develop offline business to promote online and offline linkage of all-channel shopping. What’s more, express business volume grew rapidly influenced by the Double Eleven Shopping Festival, which temporarily forms a supply shortage. The total number of Double Eleven businesses has increased year by year, bringing more opportunities for temporary employment. At the same time, it has paid more attention to product cost performance and logistics efficiency.

Singles' Day

Taobao

Tmall

Black Friday (shopping)