User:Lianayui1030/New sandbox

Biography

In 1966, Takara planned to enter the dress-up doll market taking advantage of the know how of the plastic process. The initial plan was for the company to plan a dollhouse which could carried by children, for dressing dolls of other companies. The size was larger than expected and the plan was reviewed not suitable for Japanese housing circumstances and children's carrying. While planning, a fashion doll, in a setting of elementary school, the height 21 cm to fit in the palm was in favor, adopting characteristics of a cartoon girl. Miyako Maki, a cartoonist was put in charge of the illustration of the advertisement at the time of release and the advertisement was named as "supervised by Maki-sensei".

The name "Licca-chan" was decided by the general public offering on the July 1967 issue of the monthly girl manga magazine "Ribon". Subsequently, the name "Rica" became known as a name that works for both Japanese and foreigner. Two years after the launch in 1969, the dolls were accepted by the Japanese children causing Mattel (Mattel's Barbies) to move its production base to another country, focusing less in sales in Japan. Licca-chan started exceeding Barbie sales and began to reign as the queen of Japanese dress-up dolls.