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The Palazzo della Civiltà Italiana, also known as the Palazzo della Civiltà del Lavoro or simply the Colosseo Quadrato (Square Colosseum), is a building in the EUR district in Rome that was designed in 1938 by three Italian architects: Giovanni Guerrini, Ernesto La Padula, and Mario Romano. The building is an example of Italian Rationalism and Fascist architecture with neoclassical design, representing romanità, a philosophy which encompasses the past, present, and future all in one. The enormity of the structure is meant to reflect the fascist regime's new course in Italian history. The design of the building draws inspiration from the Colosseum with rows of arches. According to legend, the structure's six vertical and nine horizontal arches are correlated to the number of letters in the Italian dictator Benito Mussolini's name.

The Palazzo was inaugurated on November 30th, 1940, despite being unfinished. Ten years after its completion, the Palazzo was adorned with statues on the ground floor and steps that ascend to its entrance. The building was designed to be the Museum of Italian Civilization at the 1942 World Fair, demonstrating the superiority of Italian architecture. The building is located in the Esposizione Universale Roma (EUR) district of Rome, also known as the E42 district, which serves as a symbol of Fascism. Ultimately the building was never used for its intended purposes following the aftermath of World War II, however the EUR has since been revitalized as a residential and business district. The building is now used as the headquarters for the Italian fashion house Fendi.

History
The Palazzo della Civiltà Italiana was constructed in the Esposizione Universale Roma district, a large business center and suburban complex, initiated in 1935 by Benito Mussolini for the 1942 world exhibition. In 1935, Italy requested to host the upcoming World Fair in 1941, however the date was pushed to 1942, the anniversary of twenty years of Fascism, through intentional advertising of the event as E'42. After the World Fair, the area was planned to serve as a center of urbanization that was an extension of Rome, with its area equally measuring Rome's Centro Storico. Design teams proposed different architectural plans for the building; Mussolini ultimately favored the plan designed by architects Giovanni Guerrini, Ernesto Bruno La Padula, and Mario Romano for its rationalism; Construction began in 1938 and finished in 1943. The final plans were revised by Marcello Piacentini, the superintendent of the E42 Architecture Service, who decided to add a travertine marble exterior to the facade, incorporating classicism into the structure. The structure is also considered one of the most representative examples of fascist architecture at the EUR. The progress of the building was documented through the Fascist newsreel documentary service Istituto Luce, which captured various events including Mussolini planting a tree on the grounds in 1937. The documentation of the progress was a form of publicity and also provided insight into the daily lives of laborers working on the project. The Palazzo was inaugurated on November 30th, 1940 as the centerpiece of the Esposizione, however one thousand of the workers were laid off by the end of the year. The World exhibition was cancelled on June 3, 1941 while the building was still being finished. By 1942, the EUR was declared a dead end project, and the fall of the fascist era ensued shortly after in 1943. The Palazzo stood empty and abandoned for over a decade following the aftermath of World War II. The building became the backdrop for post-war cinema, featured as an obsolete structure, symbolic of the downfall of the fascist regime. In order to reclaim the EUR from its fascist history, postwar Italians decided to make new use of the district for suburban residence to remedy the rise in the Italian population that occurred during the fascist era. In the 1950s, the EUR was rebranded as a modern, business district in order to break away from its fascist stigma. The rebranding and revival of this district was further expedited by Rome's candidacy for the 1960 Olympics; by the end of the decade, the EUR had become a residential quarter as well as a flourishing administrative district. The Palazzo opened its doors to the public for the first time in 1953, hosting the Roma 1953 Agricultural Exhibition (EA53).

Between 2003 and 2008, the palace was closed to the public for restoration. Since 2015, it has housed the headquarters of luxury fashion label Fendi, and will continue to do so for the next 15 years at least. Fendi will reportedly pay 2.8 million euros per annum to occupy the space. The ground floor of the building will reportedly be left clear to house exhibitions celebrating Italian craftsmanship. An exhibition, entitled "Una Nuova Roma", about the history of the EUR district was on display until March 7, 2016, on the ground floor of the building.

Construction
The Palazzo was designed by Guerrini, La Padula, and Romano, however the plans were modified by engineers and their director, Gaetano Minnucci, who was ultimately able to make any changes he saw fit. The Project Development Office of the Architectural Service, in collaboration with the building contractor, oversaw the logistics of the construction and positioning of the travertine cladding as well as the foundation of the building. Like many other buildings of the EUR district, the Palazzo's materials consist of a concrete foundation and skeleton, clad in travertine, a stone used to give the effect of solid marble.

Travertine Cladding
The Palazzo appears to be entirely made of stone, however its stone facade is reinforced with a concrete skeleton. The stone slabs measure between 55-85 cm tall, around 210 cm wide, and about 5 cm thick, the thickness of the stone slabs vary throughout the monument but generally the thickest slabs are on the lower floors of the building, some of which are as deep as 20 cm. The thickness of the slabs are strategically designed to make the building appear larger, with the thicker slabs at the bottom of the building and the thinner slabs at the top, accentuating the height of the structure. The monumentality of the structure is further enhanced through another optical technique in which the building is engineered to incline inwards by around 3 cm per floor, to combat any optical aberration.

Before the arches could be made, the building required a strong concrete and brick pilaster backbone. The pillars are 120 cm in width on all floors, but the thickness of the pillars varies from 210 - 193 cm. Perforated bricks were used to fill the gaps between the pilasters and cladding, simultaneously with the construction of the travertine cladding. To ensure that the structure was well bonded, each slab was anchored with two rod-iron clamps.

After the framework of the structure was solid and secure, the stone arches were anchored to the pilasters with iron clamps. The arches support not only their own weight, but also the weight of the two perforated brick supports, the walls above that fill the gap between the arch and the floor, the wall behind the slabs, and the weight of the cladding of upper arches. The concrete pilasters fortify the force from the weight above and transfers it down, thus the arches along with the pilasters are essential for the Palazzo's structural stability.

Work began on the cladding in 1940 and finished less than a year later. The Palazzo was cleaned and polished upon completion to achieve a smooth, uniform surface throughout, and finally coated with essence of nicotine in water. The uniform structure was not ornamented, emphasizing the Fascist architectural ideals.

Design
The EUR provides a large-scale image of how urban Italy might have looked if the fascist regime had not fallen during the war—large, symmetrical streets and austere buildings of limestone, tuff and marble, in either Stile Littorio (lictor), inspired by ancient Roman architecture, or Rationalism. Its architectural style is often called simplified neoclassicism. Marcello Piacentini, the coordinator of the commission for E42, based it on the Italian Rationalism of Pagano, Libera, and Michelucci.

The design of the "Square Colosseum" was inspired more to celebrate the Colosseum, and the structure was intended by Benito Mussolini as a celebration of the older Roman landmark. Similar to the Colosseum, the palace has a series of superimposed loggias, shown on the façade as six rows of nine arches each, although these two numbers, originally 13 x 8, changed several times (11 x 7, 11 x 6, 7 x 5) during the project and construction phases.

The Palazzo is entirely clad in travertine marble, a characteristic of many buildings in the EUR district. The structure is a parallelepiped, which sits atop a square base (51.6 x 51.6m) that stands on a stylobate. Each of the four sides of the building has a height of 57.75m, which was the largest travertine marble Italy had seen at the time of construction. Each facade of the building is equipped with six rows of nine symmetrical and identical arches that contribute to the open plan. The architects wanted the building to appear "not as if it were 'clad' in stone, but as if it were actually 'made' of stone." The scale is imposing: the base covers an area of 8,400 square meters, and the building has a volume of 205,000 cubic meters with a height of 68 meters (50 meters from the base).

Epigraphy
Atop all four sides of the building runs the inscription taken from a speech of Benito Mussolini on October 2, 1935: "Un popolo di poeti, di artisti, di eroi, di santi, di pensatori, di scienziati, di navigatori, di trasmigratori" (English: a nation of poets, of artists, of heroes, of saints, of thinkers, of scientists, of navigators, of transmigrators). The meaning of trasmigratori in this context is generally obscure even to native Italians today, but at the time it was a reference to the first intercontinental flights pioneered by the Italians, such as the Decennial Air Cruise undertaken by Italo Balbo.

The inscription featured on the Palazzo refers to Mussolini's glorification of the Fascist regime, particularly claiming the superior qualities he attributed to the Italian race. The epigraphy for the building was originally planned to be excerpts from Augustus's Res gestae, a monumental inscription of the life and accomplishments of the first Roman emperor, however Mussolini's speech was ultimately chosen for the final design. The font of the epigraphy lends itself to Italian Fascism, with it being both square and simple, easily legible from below, and carved to maximize shadows and contrast the polished marble facade. The purpose of epigraphy on Italian Fascist architecture served to impose the regime's beliefs and ideologies on the public, specifically targeting an educated audience.



Statuary
At the four corners of the podium are placed four equestrian sculptural groups by Publio Morbiducci and Alberto de Felci, representing the Dioscuri, the two mythical Greek heroes, sons of Zeus and Leda. About the base of the building are 28 additional statues of approximately 3.4 meters in height, each under an arch, illustrating various industries and trades. These statues were added in 1942, having been constructed by eight companies specialized in the working of Carrara marble in the provinces of Lucca and Massa-Carrara. Going about the building in a clockwise fashion from the entrance, the statues would represent:


 * Heroism
 * Music
 * Handicrafts
 * Political Genius
 * the Social Order
 * Labor
 * Agriculture
 * Philosophy
 * Commerce
 * Industry
 * Archaeology
 * Astronomy
 * History
 * Inventive Genius
 * Architecture
 * Law
 * the Supremacy of Navigation
 * Sculpture
 * Mathematics
 * the Genius of the Theatre
 * Chemistry
 * Printing
 * Medicine
 * Geography
 * Physics
 * the Genius of Poetry
 * Painting
 * Military genius

In Film
The Palazzo della Civiltà Italiana has been used many times in film as a visually oppressive force, associated with Italian Fascism. The EUR district itself is often portrayed negatively in Italian cinema, implanted into the background as a symbol of Fascist remnants. The Palazzo appeared in an episode of Boccaccio '70 titled, Le tentazioni del Dottor Antonio. The episode was set in the EUR district, particularly using the Palazzo to symbolize "the rigid moral order that the Christian Democrats wanted to impose on Italian society." The building is prominently displayed in one dream sequence where Anita Ekberg's soft and provocative body juxtaposes the rigid and stern neoclassical structure. In the film The Belly of an Architect, the Palazzo is featured as a figure climbs the steps and disappears from view into one of the many arches; the scene cuts to one of the Dioscuri statues that decorate the building and then features the building's inscription: "Un popolo di poeti, di artisti, di eroi, di santi, di pensatori, di scienziati, di navigatori, di trasmigratori" ("A people of poets, artists, heroes, saints, thinkers, scientists, navigators, and migrants"). Throughout film, the Palazzo is commonly used as a symbol of conservatism associated with Italian Fascism.

Appearance in Film and Television
Because of its bold appearance and iconic status, the palace has appeared in a number of films, including (in chronological order):


 * Rome, Open City (1945)
 * Boccaccio '70 (1962), in the episode Le tentazioni del dottor Antonio by Federico Fellini, with Peppino de Filippo and Anita Ekberg
 * The Last Man on Earth (1964) by Ubaldo Ragona and Sidney Salkow, with Vincent Price
 * The Conformist (1970) by Bernardo Bertolucci; Member of List of films with a 100% rating on Rotten Tomatoes
 * The Belly of an Architect (1987) by Peter Greenaway
 * Hudson Hawk (1991) by Michael Lehmann, with Bruce Willis
 * Fatal Frames (1996) by Al Festa, with Rick Gianasi
 * Titus (1999) by Julie Taymor, with Anthony Hopkins
 * Equilibrium (2001) by Kurt Wimmer, with Christian Bale
 * Pasolini (Film) (2014) by Abel Ferrara
 * Zoolander 2 (2016)
 * Fendiman - Jackson Wang (2018)