User:Liberty1947/sandbox

Liberty and Viji are the flagship brands manufactured and exported under SVAW est in 1947. Also produce perfumed dhoops, cones, bakhoor and more. Currently Liberty and Viji are of the largest exporters in the Indian incense industry.

History

The company was founded by late Sri Karupakala S Lakshmaiah Setty in the year of Indian independence 1947 with its head quarters in Bangalore, Karnataka India.

He migrated from a small village called Chintamani near kolar banglaore in the year 1930. After his migration he worked as a sales representative for Sri Krishna Rajendra Textiles Mills Mysore. Being In the sales field he was an voracious traveler and his usual trips would be 45 – 60 days covering all the states of INDIA.

He worked in Veera nagappa and sons who was an incense manufacturer in Bangalore from 1936 to 1944 as sales representative. During a  train journey he met one Mr.Rajaram Naidu who knew the know-how of manufacturing of Benzoin and Soap nut powder. With his expertise and our Founders vast knowledge of the Indian market, they formed a company called M/s Sudarshan Benzoin and Soap Nut Works in the year 1944.

After 3 years of partnership he decided to start his own company on March 24 th Monday 1947 which was the Hindu New Year, with a paltry amount and with his strong sales acumen and quality persistence he created Brand “LIBERTY” as it was year of freedom for INDIA and this was the most apt name. As this name was chosen from the French revolution motto which is liberty, equality and fraternity. With “LIBERTY” of thought, expression, belief, faith and work ship.

Liberty and Vijaya was originally serving to the pan India consumers and eventually VIJI also became the most iconic brands currently catering to over 50 countries Africa, Latin America, North America, Middle East, Far East and Asia.

Parent company and sister concerns

Liberty and Viji brands are subsidiaries of the parent company SVAW group of companies, established in 1947. SVAW Group comprises of 3 companies.

Liberty Fragrances LLP est 2017 is a manufacturer and exporter of personal, home and air care lifestyle products. Fragrant sachets, Incense sticks, aromatherapy oils, fragrance oil, incense cones, gas and water based air fresheners, reed diff-users and more.

Sri Vijayalakshmi Agarbathi Works est in 1947, is the manufacturer and exporter of incense sticks, dhoops and perfumed cones. With an in house blended perfume library of over 450 fragrances.

Liberty Aromas est in 2014, handles all the pan India marketing for the parent company.

Awards and Recognition's

ISO 9001:2008

Awards
 * EPCH 2007-2008 highest export award
 * EPCH export excellence award 2010
 * EPCH export growth award 2003-04
 * EPCH excellent export growth 2012-13
 * India 5000 Best MSME award 2017
 * Rashtriya udyog ratna award 2013
 * India Mart Leaders of Tomorrow 2010
 * National chamber of commerce & industry of India (entrepreneur of the year 2016)
 * State export excellence award 2015-16
 * FKCCI export excellence award 2010
 * Quality Brand Awards India 15-16
 * SBI SME Excellence award 2010