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Main Article: Social media marketing

Mobile phones[edit] Mobile phone usage has also become beneficial for social media marketing. Today, most cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight. Also many companies are now putting QR codes along with products for individuals to access the company website or online services with their smart-phones.

Draft: Mobile phone usage is beneficial for social media marketing. Most cell phones have social networking capabilites, allowing individuals immediate web browsing and access to social networking sites. Mobile devices have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time and allowing company's to constantly remind and update their followers. Also many companies are now putting QR codes along with products for individuals to access the company website or online services with their smart-phones. Retailers use QR codes to facilitate consumer interaction with	brands by linking the code to brand websites, promotions, product	information, or any other mobile-enabled content.

Draft #2 Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilites, allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time and allowing company's to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart-phones. Retailers use QR codes to facilitate consumer interaction with	brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content.