User:Lidarosehasbrouck

Hi, I'm Lida! I was born Lida Roseann Ludolf, July 7, 1986. I'm a software technology entrepreneur. In 2013 I co-founded Ginkgotree, an education technology company that enables faculty to create and assemble course content by selecting from available publisher content, inputting URLs for open online sources, and uploading their own files. My technology career also includes founding PaperDesk. In 2013, I was named an APUS Innovator in Online Education.

Early life
I was born in Memphis, Tennessee and lived in Walsenburg, Colorado as a child. I moved repeatedly growing up, living in Hoffman Estates, Illinois, Wheatland, Wisconsin, San Saba, Texas, and finally Lawrenceburg, Kentucky. I graduated with a B.A. in Chemistry from Hope College, in 2010.

Later life
I met my first husband, Scott, in March 2009, and we married in May 2010. In July 2010, I moved to Winder, Georgia with the intent to pursue a career in medicine. After being wait-listed by Emory University and not finding a position that utilized my chemistry background, I moved to Ann Arbor, Michigan in 2012, to instead co-found my second technology company. A year later, following the seed round of capital taken by Ginkgotree, I moved to Detroit, Michigan as the company was relocated there.

After my experiences at Ginkgotree, I began working with a mobile data company called Branch Metrics.

PaperDesk
In 2010, I co-founded PaperDesk, a mobile note taking app, with my, then, fiancé Scott, as Head of Marketing and Business Development. At the time of the sale of the company in 2013 on the app marketplace Apptopia, I was responsible for product management, marketing, and customer service.

Ginkgotree
In early 2012, I co-founded Ginkgotree alongside my husband, Scott, and our friend Andrew Colchagoff to create a platform for faculty to create, curate, collaborate on, and share course materials. The company successfully raised a $1M seed round of investment in 2013, in part due to my efforts as Chief Communications Officer. The company remains in operation today with 3 employees, following 2 rounds of layoffs. At its largest, Ginkgotree employed 18 individuals.

Freelancing
In February 2015, I started working with Branch Metrics, a software company enabling mobile developers to attribute app installs, create referral systems, and do data-driven in-app sharing. I served as Marketing Strategist, responsible for the planning, creation and execution of Branch's online and event marketing. I followed this with a period of assisting several close friends with their business, before taking a 3-month break from tech.

Learning to code
In January 2016, I began taking courses to learn HTML/CSS, JavaScript, and Git.

Board Seat
From June 2013 through June 2015, I sat on the board of Ginkgotree, the education technology company I co-founded in 2012.

Interviews

 * Today's Campus Magazine, April 2013 Lida Hasbrouck, Ginkgotree - Launch Pad panelist
 * Emerging Technologies for Online Learning International Symposium, January 2015 Launch Pad Information Webinar