User:Lidia Mat/sandbox

Internet privacy
There is still a conflictual environment amongst internet users as it was even before The Internet era arouses in what it is today, related to their activities on the internet and their expectations that they are treated with careful consideration regarding their privacy. Each individual user has the right to privacy as it is one of the fundamental human rights.

The social media environment encourages individuals to disclose as much as they can from their private lives, as nowadays there are many influencers that gained a lot of followers by simply disclosing their day-to-day activities and preoccupations.

Those who are opened to disclose as much as possible on social media platforms, on the other side, are increasingly exposed to a risk of what they call a breach of privacy.

Online users are confronting with three elements of the Internet privacy matter: the presumption that online activities are private, the assumption that their online behavior cannot affect their offline life and that even the users expect the high level of privacy online, that doesn’t mean they will different types of communication from others.

Some internet users, mostly those who are not tech-savvies are not fully aware of the fact that there is a huge difference between private social parties for example, which are quite self-contented, where they can express certain opinions or exhibit certain behaviors which may or may not be at risk of being exposed beyond that particular social group and posting online.

Posting online exposes the person to more viewers than those who they think is their audience, as the individual cannot determine exactly and to what extent, when, and in which manner their posts are transmitted to others. Hence the cases when people have been dismissed by their employers after posting on social media.

Privacy on the internet has always been a concern, whether it was a decade ago or today. The only change is that the online threats of data protection breaches have increased substantially. Therefore, Internet users should know that there are protective measures and take action to use them.

It is no secret that user’s behavior online is being tracked by big companies who would create a profile of each user so that they can send relevant adverts.

Governments track citizen’s behaviors across websites and social media channels as they collect important data from results that can help in their political campaigns, or when decide rules and regulations.

However, people have the right to live their life as they wish without anyone’s interference. But online environment represents a medium where every activity is monitored first for marketing.

There are several ways to protect privacy in the online environment.

When notifications to update software are being received, they should be actioned as soon as possible. Most of the updates include what is called “software patches” to cover those vulnerable areas that could be taken by hackers as ways into personal computers or mobile phones.

Another method is to create strong passwords, to keep them secure, and to change them regularly.

References

Amnesty.org.uk. 2020. 6 really practical ways to protect your privacy online. [online] Available at: < https://www.amnesty.org.uk/practical-ways-protect-privacy-online-security-guide?utm_source=google&utm_medium=grant&utm_campaign=BRD_AWA_GEN_dynamic-search-ads&utm_content= > [Accessed 2 August 2021].

Shahid, H., 2021. What Is Internet Privacy & Why It Matters so much in 2021?. [online] PureVPN Blog. Available at: < https://www.purevpn.com/blog/what-is-internet-privacy-scty/ > [Accessed 2 August 2021].

Trepte, S. and Reinecke, L., 2011. Privacy Online. Dordrecht: Springer, pp.3,4.

Digital marketing
Marketing has been used since old times to communicate with a large public. Marketing is the method of communication through different channels with the public, having as the main purpose, to determine people to buy.

However, marketing from today even though uses similar principles as 50 years ago, has moved massively in the digital environment, along with the development of the Internet.

As the digital medium allows organizations and companies to reach more potential customers in a shorter time, the types of marketing from the offline era, have changed into types of digital marketing.

A few of the digital marketing methods, most used by marketers are:  Search Engine Optimisations (SEO), which are closely linked to the activity of copywriting. This method uses keywords as those words are mostly used by people in their internet searching routine. Using this method companies are competing for the first places in research results of search engines as Google.

Pay per Click (PPC) is a digital marketing method where the marketers must allocate a budget for this method solely, separate from the budget allocated to the marketing campaign. Every time a potential customer clicks on the product, the marketer is charged. When there is no more budget, this method stops automatically.

Social media marketing is one of the most used methods of digital marketing due to a large number of users across the globe. It includes creating specific content, ads, posts, emphasizing mainly on the visual element to transmit the message but on the storytelling as well. Users are being helped by many and different online tools that help them automate the marketing campaigns.

Other tools are Content Marketing, Email Marketing, Mobile Marketing.

Digital Marketing is used by most businesses and entrepreneurs in today’s world. Due to its versatility and broad-based nature, the content and marketing campaigns published on online platforms must be carefully built and analyzed as there are many possibilities where an advertising campaign even though they target an audience carefully analyzed, it can offend other visitors of the platform.

There are countless social, cultural, ethnic elements to be considered, so it is very important that each organization have a method of surveying ethical practices.

Digital marketing development has triggered the development of many ethical rules so that the content companies expose is not offensive or harmful for groups of the population that may come across the digital message.

The information about the product or service promoted must be complete and honest. Whatever is promised with that product or service to the audience, should be fully sustained by facts.

Digital marketers must avoid creating or encouraging any types of conflicts within the online environment. This means to avoid any contradictions related to political, religious, or ethical matters and to refuse to encourage adversities related to these subjects.

Digital campaigns must be culturally sensitive. As they reach not only the country where they have been created but other territories as well. Digital marketers must know other countries' cultures and create campaigns that would not offend them.

Bogle, S., 2020. What are the 7 Types of Digital Marketing?. [online] Snhu.edu. Available at: < https://www.snhu.edu/about-us/newsroom/2017/11/types-of-digital-marketing > [Accessed 2 August 2021].

Burson, N. and Burson, N., 2020. How to Be Ethical in Digital Marketing | UpCity. [online] Upcity.com. Available at: < https://upcity.com/experts/how-to-be-ethical-in-digital-marketing/ > [Accessed 2 August 2021].