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Daf Orlovsky
Daf Orlovsky is a Russian visual artist & fashion designer. He is the founder and owner of "Siberia Hills" clothing brand which is named after his parents' birth place. Although Daf is yet to be an all around known designer, he is certainly on his way. With cosigns from Kanye West, Heron Preston, and Ian Conner, it seems there is only one way for him to go.

Daf attended Parsons School of Design in New York, known to be one of the most valued design schools in the US. He stated he was failing out of school in an interview with "HIGHSNOBIETY" and took a few months off from school to go on a trip to the Himalayas. This trip would later on set tones for his brand.

Brand Desc
Siberia Hills is known for its dark and mysterious yet rich designs. From screen printing to cut & sew, the brand seems to have no limits. They sell hoodies, pants, shirts, jackets, thermals, accessories, and even house hold items such as the Spiritual Children Rug/Blanket or the Himalayan Mountain Candle. Siberia Hills tends to make their clothes with very high quality textiles or materials resulting in a high quality product. With very limited releases and high retail prices, it creates an exclusivity effect; this exclusivity only helps expand the cult fanbase of the brand.

Rise to Fame


Siberia Hills had its big rise to "fame" when they released their "Sailor Moon" Hoodie. With such a limited quantity mixed with effective social media marketing, they ended up having all eyes on them. This gave them their first boost of attention, creating its first members of the cult fanbase. This release ended up so well, that Billie Eilish collaborated with Siberia Hills for her merchandise.

Current State of Brand
Siberia Hills is now at a transition period. As of November 30th, 2021, they have wrapped up their "Archives Collection" which highlighted pieces from past seasons to give a final chance for people to get pieces they missed out on. They are currently working on a collaboration with Ed Hardy, and an NFT project which Daf plans on turning into a full virtual video-game like world.

https://hypebeast.com/tags/daf-orlovsky https://www.instagram.com/daf/?hl=en https://5orry.com/viral/who-is-daf-daf-on-instagram/