User:Lilachdekel/sandbox

'"Fat Pin Effect"
 A "Fat Pin Effect" is a term used to describe the use of GPS/GSM location services in marketing. Geo-location technology is able to detect a mobile device within a regional perimeter of a physical location, and therefore to provide wide coverage of mobile users detection. Geo-location is best used for identifying general location and navigation, and is less compatible with place based marketing and identifying specific places/venues.

"Fine Pin Effect"
A "Fine Pin Effect" is a term used to describe the ability of advanced place based technologies to accurately determine a venue/place context by means other than location proximity, even inside buildings.

The term was coined by Woorlds, the first company to develop the ability to detect venue/place context with 90% accuracy, without installing hardware and by integrating with existing platforms such as wifi.