User:Liliamironova/sandbox

== Billions of dollars have been spent in vain on marketing programs that advance were doomed to failure, regardless of how they were smart and shiny, or how well they are funded. Many managers believe that well-designed, well-executed and well-financed marketing program will work, but this is not always true. No need to go far for examples - just look at IBM, General Motors or Sears, Roebuck. Methods and technologies used by the company Sears, Roebuck might have been right, sometimes even spectacular.==Liliamironova