User:LilyViapiano/sandbox

Biography:

Erin Brooke Duffy is an American media scholar and an undergrad professor of communication at Cornell University. Duffy also spent some time teaching classes at Temple University and the University of Pennsylvania in advertising, communication, and media. She’s the author of two books on cultural property and gender. This includes her novel (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work (Yale University Press, 2017).

(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work, gets into the research of different bloggers, YouTubers, and Instagrammer’s labor to social media and brands.

Besides social media and digital labor, Duffy does a lot of research in society, media as a whole, cultural production, gender, identity, inequality, platforms, and algorithms.

Education:

Duffy Graduated in 2002 with a B.A in Advertising/Business and Liberal arts (minor), with Honors and highest distinction, Schreyer Honor College and the College of Communications, The Pennsylvania State University (Ranked first in class) In 2008 she graduated with a Masters Degree from the University of Pennsylvania Communications, Annenberg School for Communications. Finishing, her education in 2011, Duffy received her Doctorate from the University of Pennsylvania Ph.D. Communication, Annenberg School for Communication.

 Academics: 

Duffy is currently an Associate Professor in the Department of Communications at Cornell University. She is a member of Cornell Media Studies Initiative, a faculty affiliate at the Cornell Center for the Study of Inequality as well as a Core Faculty in the program of Feminist, Gender and Sexuality Studies.

In the past, Duffy was an Assistant Professor at Klein College of Media and Communication and Temple University from 2011-2016. She also was a Faculty member of the Media and Communication Doctoral Program from 2013-2016.

 Research Fields: 

Social Media and Society:

Duffy’s main research has to do with social media and its effects on society. Influencers have taken over the social media world. Duffy examines influencers and bloggers pay rate, brands,gender biases that all play into these jobs.

Media and Cultural Production:

The use of social media has been on the rise during the COVID-19 pandemic. Nieborg, D. Duffy, B.E. and Poell, T. did research on the rise of these social media platforms including, Tik Tok, Spotify, and Instagram.

Gender, Identity, and Inequality:

There is a lot of inequality, gender biases, and identity issues on social media. Diffy has been interested in finding out how these groups of people are affected by it. Whether it be unfair to pay from brands or gender norms.

Platforms and Algorithms:

Duffy’s research with platforms and algorithms discusses what algorithms are and why we have them. It’s all about what, how and why  we see certain things on the internet. Also about the platform paternalism and the mayoral boundary that systems have or not.

Digital Labor:

Duffy studied a great deal of digital labor. The research that she has done, shows how social media influencers, fashion bloggers, YouTubers, and Instagrammers are affected by the brands they work with including pay and gender bias.

 Books: 

Duffy has written, co-authored, and co-edited a number of books that involves all her research:

Poell, T., Nieborg, D. & Duffy, B.E. (2021). Platforms and Cultural Production. London,UK: Polity Press (in press)  (Co-authored/ Co-edited)

Duffy, B.E. (2017). (Not) Getting Paid To Do What You Love: Gender, Social Media and Aspirational Work. New Haven, CT: Yale University Press. (Monograph)

Duffy, B.E. (2013) Remake, Remodel: Women’s Magazines in the Digital Age. Champaign, IL: University of Illinois Press. (Monograph)

Duffy, B.E. & Turow, J. (Eds.) (2009). Key Readings in the Media Today: Mass Communication in Contexts. New York: Routledge. (Co-authored/ Co-edited )

 Honors and Rewards: 

Lillian Lodge Kopenhaver Outstanding Women Junior Scholar Award, 2014

Emerging Scholar Award, Critical/ Cultural Studies Division, National Comm. Association,2014

Outstanding Educator for Having Influenced a Merrill Presidential Scholar, Cornell University, 2017

Young Scholar Award, Pop Comm. Division, International Communication Association, 2018

Top Student-Led Paper Media Industry Studies, Division International Communication Association, 2021

 Refrences: 

https://www.brookeduffy.com/

https://cals.cornell.edu/brooke-erin-duffy

https://www.linkedin.com/in/brooke-duffy-0590246/

https://www.researchgate.net/profile/Brooke-Duffy

Duffy,B.E. (2017). (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirationl Work. New Haven,CT: Yale Univeristy Press.

Nieborg, D., Duffy, B.E. & Poell, T. (Eds.) Studying Platforms and Cultural Productions: Methods, Institutions, and Practices. Social Media + Society, special collection of 12 journal articles.

= Duffy, B. E. (2019). “Gaming the System”: Platform Paternalism and the Politics of Algorithmic Visibility. Social Media + Society = Duffy, B. E. (2017). Idols of Promotion: The Triumph of Slef-Branding in the Soical Media Age. Journal of Communication, Volume 69, Issue 1, February 2019, Pages 26–48