User:Lilyguralnik/White Claw

Intro
White Claw is a brand of hard seltzer water based drinks. It contains 5% ABV and is 100 calories per drink. The beverage comes in the flavors Black Cherry, Natural Lime, Raspberry, Ruby Grapefruit, Mango, Lemon, Tangerine, and Watermelon. The latter three were added in March 2020.

History
The founder of White Claw, Anthony von Mandl is a British Canadian business owner who made his beginnings in the wine industry in the 1970's. He marketed his wine out of his car and eventually a small office in Canada's Vancouver region. In 1996, Mandl had also founded Mike's Hard Lemonade, a brand of flavored alcoholic lemonade beverages. Von Mandl founded the two beverage companies through his brand Mark Anthony.

Von Mandl had purchased his first vineyard, Mission Hill, at 31. Von Mandl currently owns three other vineyards aside from Mission Hill: Checkmate Artisinal Vinery, Martin's Lane Winery, and Cedar Creek Estate Winery, all located in the Okanagan Valley in British Columbia.

White Claw was meant to target millennials and health conscious drinkers as it is limited in sweetness and calories.

Popularity
White Claw has surged in popularity with millenials and college students and its media presence was shown by a viral video by YouTuber and comedian Trevor Wallace, in which he satirized White Claw drinkers and introduced the phrase "Ain't no laws when you're drinkin' claws" which rounded about 3 million views. Wallace then attempted to popularize his video further by releasing a t-shirt with the famous phrase from his video. White Claw took action by issuing a cease-and-decist to the YouTuber. Many White Claw memes have also circulated and halloween costumes of the beverage have also shown to be a growing trend. As the popularity of the beverage brand rose throughout the summer, many media personalities coined the term "White Claw summer". The light beer brand Natural Light, better known as 'Natty Light' struck back in the fight to be the better beverage brand by using comedian Trevor Wallace in a stunt directed at White Claw. Wallace was flown in via helicopter on a yacht at the Catalina Wine Mixer, on Catalina Island, California

Mission Hill Winery served as a tourist spot for Prince William and Kate, the Duke and Duchess of Cambridge in September of 2016.

Sales
In 2019 White Claw was America's number one hard seltzer, collectively bringing in about $1.5 billion in sales according to White Claw's senior vice president of marketing Sanjiv Gajiwala.

Shortages
While White Claw has only been around for three years, it is a big enough brand to have had experienced shortages in stores nationwide. According to Neilson data, White Claw is the top-selling hard seltzer and it's sales have risen by 250% from the previous year.

Factory Locations
Mark Anthony Brands has revealed that a $250 million new White Claw production facility will be erected in Glendale, Arizona and is expected to open this June. Von Mandl has planned to spend $385 million into two new production facilities with the second one being in New Jersey.