User:LineaDirecta

Rules on Advertising and Teleshopping

Advertising
Images with or without sound and radio announcements broadcast whether in return for payment or for similar consideration or broadcast for self-promotional purposes by a public or private undertaking or natural person in connection with a trade, business, craft or profession in order to promote the supply of products or services, including immovable property, rights and obligations, in return for payment.

Teleshopping
A direct offer broadcast to the public with a view to the sale, purchase, rental or supply of products or the provision of services, including immovable property, rights and obligations, in return for payment.

Children’s Programmes
Children’s programmes are programmes that are commonly referred to as such and/or have an audience profile of which over 50% are under 18 years of age.

Advertising & Teleshopping Spots – General
The total daily time for broadcasting advertising and teleshopping spots shall not exceed a maximum of 18 per cent of the total broadcast day.

The time to be given to advertising and teleshopping spots in any clock hour shall not exceed a maximum of 12 minutes.

Advertising Spots – Children’s Programmes
The time to be given to advertising spots in children’s programmes shall not exceed a maximum of 10 minutes in any clock hour

Teleshopping Windows
Teleshopping windows shall be of a minimum uninterrupted duration of 15 minutes.

With the exception of self - promotion channels and channels exclusively devoted to teleshopping, the maximum number of teleshopping windows per day shall be eight and the tot al daily time permitted for teleshopping windows shall be 3 hours.

Advertising & Teleshopping Spots
The total daily time for broadcasting advertising and teleshopping spots shall not exceed a maximum of 15 per cent of the total broadcast day. The time to be given to advertising in any clock hour shall not exceed a maximum of ten minutes.