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Cultural Imperialism

Cultural imperialism is a mighty civilization exerts culture influence over another. Less economically prominent cultures often import culture from Western countries, which have the economic means to produce a majority of the world’s cultural media, mostly via the global transmission of media. The weak civilization adopts the mighty civilization’s customs, philosophies, worldviews and general ways of life. The theoretical foundations of the academic study of cultural imperialism mostly come from Michel Foucault’s concept of biopower, governmentality and Edward Saïd’s concept of Post-colonialism, which theories see cultural imperialism as the cultural legacy of colonialism or forms of Western hegemony. Media effect study which integrated with political-economy traditional is the core argument of cultural imperialism. There are two opposite effects of media study. The negative one is that Western media imposes socio-political conflicts to the developing country and the latter one’s resist to the media effects to preserve their traditional culture identities. The positive effects are the issues of the process of civilization such as women’s right or racial equality with exposing to Western media. Now the term of cultural imperialism is usually refers to America’s global culture expansion to the rest of world, which include brand name products, video media, fast food and so on.