User:Lisa Larter/sandbox

Lisa Larter

Born March 24, 1970 Oromocto, New Brunswick

Occupation: entrepreneur, business consultant, podcast host, speaker, author

Spouse: Paul St. Laurent

Website: lisalarter.com

Lisa Larter (born 1970) is a Canadian businesswoman, entrepreneur, podcast host, speaker, and author.

Background:

Lisa Larter became an “accidental” entrepreneur at the tender age of 12 when she was determined to purchase a pair of jeans that she wanted. She gathered her old toys, books, crafts she made, and odds and ends from people in her neighbourhood and sold it all at the local flea market, making enough money to buy her jeans.

Larter dropped out of Haliburton Highlands Secondary School in 1988, missing just an art credit.

From 1989 to 1994, she worked in Retail for Kinney Canada Group, starting as a sales representative, and was promoted to management within a year. Between 1994 and 1997, Larter worked for Suzy Shier as a Manager, Systems Trainer, and Operations Manager for the Ottawa/Brockville region.

Larter was hired as a Manager for Clearnet in 1998 and in 1999 she was brought in as part of a core team to build out 30 corporate stores in 6 months. From there, she was promoted to an Area Manager and eventually Regional Manager due to her track record of getting results and her deep retail experience that was lacking on their team.

As the Regional Sales Manager for TELUS Communications, Larter supported corporate teams across Canada. She was acknowledged by the SVP of Marketing, Wade Oosterman for her contribution to the business, especially around the media appearances she did when Camera Phones were first launched.

Larter worked her way up the corporate ladder until 2006 when her own entrepreneurial spirit took over.

Business Ventures:

Larter left TELUS Communications in 2006 and created Parlez Wireless, an authorized TELUS dealership in the Orleans suburb of Ottawa, Ontario.

The Dealership was extremely successful, reaching 1M in sales within first year. The dealership was built and sold during a time when many operators were struggling to survive. At this time, Larter was also approached by TELUS to do consulting work to help some of their Flagship Dealer locations perform the way her location did.

The business was sold in 2012 because Lisa was so busy helping other business owners design successful and profitable businesses that she no longer had time to work in her own retail store.

In February of 2007, Larter created the Lisa Larter Group, a business consulting firm to help entrepreneurs navigate through the digital landscape. She saw a need among business owners who desired clarity and began offering strategic advisement and marketing implementation services to guide them as they grow and scale their businesses.

In 2021, Larter started her podcast She Talks Business where she shares the strategies that are necessary to start, scale and maintain a 7-figure business, and in 2022, The Lisa Larter Group expanded to the United States with the formation of Go Daxxi, a US subsidiary company of Lisa Larter Consulting.

Publishing:

In 2016, Larter published her first book, Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales. The book is now available in electronic and paperback formats.

Larter co-authored a book with Alan Weiss, Masterful Marketing, which will be released in September 2022. This book will be available in paperback.

Larter is the creator of The Strategy Lab, a business community for entrepreneurs committed to learning and executing business strategies that positively impact sales, marketing, and overall business operations. She is also the founder of Thought Readers, a business book club.

Personal Life:

Larter lives with her husband Paul and three dogs in Calgary, Alberta and Naples, Florida and enjoys boating, is a dachshund enthusiast and is an avid wine collector and connoisseur.