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The romance novel is a literary genre developed in Western culture, mainly in English-speaking countries. Novels in this genre place their primary focus on the relationship and romantic love between two people, and must have an "emotionally satisfying and optimistic ending." Through the late 20th and early 21st centuries, these novels are commercially in two main varieties: category romances, which are shorter books with a one-month shelf-life, and single-title romances, which are generally longer with a longer shelf-life. Separate from their type, a romance novel can exist within one of many subgenres, including contemporary, historical, science fiction and paranormal.

One of the earliest romance novels was Samuel Richardson's popular 1740 novel Pamela, or Virtue Rewarded, which was revolutionary on two counts: it focused almost entirely on courtship and did so entirely from the perspective of a female protagonist. In the next century, Jane Austen expanded the genre, and her Pride and Prejudice is often considered the epitome of the genre. Austen inspired Georgette Heyer, who introduced historical romances in 1921. A decade later, British company Mills and Boon began releasing the first category romance novels. Their books were resold in North America by Harlequin Enterprises Ltd, which began direct marketing to readers and allowing mass-market merchandisers to carry the books.

It is often claimed that the modern romance genre was born in 1972 with Avon's publication of Kathleen Woodiwiss's The Flame and the Flower, the first single-title romance novel to be published as an original paperback in the US, though in the UK the romance genre was long established through the works of Georgette Heyer, Catherine Cookson, and others. Nancy Coffey was the senior editor who negotiated the multi-book deal. The genre boomed in the 1980s, with the addition of many category romance lines and an increased number of single-title romances. Popular authors began pushing the boundaries of the genre and plots, and characters began to modernize.

In North America, romance novels are the most popular genre in modern literature, comprising almost 55% of all paperback books sold in 2004. The genre is also popular in Europe and Australia, and romance novels appear in 90 languages. Most of the books, however, are written by authors from English-speaking countries, leading to an Anglo-Saxon perspective in the fiction. Despite the popularity and widespread sales of romance novels, the genre has attracted significant derision, skepticism and criticism.

Definition
According to the Romance Writers of America, the main plot of a romance novel must revolve around the two people as they develop romantic love for each other and work to build a relationship together. Both the conflict and the climax of the novel should be directly related to that core theme of developing a romantic relationship although the novel can also contain subplots that do not specifically relate to the main characters' romantic love. Furthermore, a romance novel must have an "emotionally satisfying and optimistic ending." Others, including Leslie Gelbman, a president of the Berkley Group, define the genre more simply, stating only that a romance must make the "romantic relationship between the hero and the heroine ... the core of the book." In general, romance novels reward characters who are good people and penalize those who are evil, and a couple who fights for and believes in their relationship will likely be rewarded with unconditional love. Bestselling author Nora Roberts sums up the genre, saying "The books are about the celebration of falling in love and emotion and commitment, and all of those things we really want." Women's fiction (including chick lit) is not directly a subcategory of the romance novel genre, because in women's fiction the heroine's relationship with her family or friends may be equally as important as her relationship with the hero.