User:Lisagold742/sandbox

mifold (pronounced myfold), was the first product launched by Carfoldio Limited. Jon Sumroy is the CEO and inventor of mifold. mifold is a compact and portable child restraint that lowers a car seat belt to fit a child. It is designed to be used by children aged from 4 years old and in the US weighing from 40 lbs to 100 lbs and in the EU for children weighing from 15kg and to a height of 135cm.

History

2000: The idea for mifold was born as a result of there being a lack of available car seats for Jon Sumroy’s family when carpooling.

2012: The first mifold prototype was created using canvas mats, straps and mountain climbing clips. It was crash tested at TRL (the Transport Research Laboratory) in the UK and was proven to provide an identical level of protection as a regular booster seat.

January 2013: Carfoldio Ltd was established

September 2013: The first round of angel fundraising raised $600k

January 2015: A further round of series AA fundraising led by London based JamJar Investments resulted in $1.2M investment

July 2015: The Indiegogo pre-sales crowdfunding campaign was launched.igg.me/at/mifold The mifold campaign was the most successful ever crowdfunding campaign for juvenile products and received $665,771 worth of pre-sales, 1664% more than was needed to fund the project.

September 2015: The Indiegogo campaign moved into “InDemand” and in the following three months raised a total of $1,835,000, with 60,000 mifold seats sold, in 135 countries.

December 2015: The third round of fundraising was led by Sweet Capital raising $1.5M.j.mp/mifold-sweetcapital Sweet Capital is an angel investment fund created and funded by the founders of King Digital Entertainment, the owners of the game Candy Crush Saga.

May 2016: The first ever mifold was shipped to the US.

Products mifold mifold one mifold sport hifold

mifold is present in over 150 countries with distributors worldwide

How mifold works mifold differs from traditional booster seats because it changes the way a booster seat works. A regular booster seat lifts the child to be in the position of an adult. mifold does the exact opposite, instead of lifting the child up it holds the seatbelt down.

Manufacture mifold is constructed using aircraft grade aluminium 6061 and a tough plastic polymer called Delrin® 100ST from Dupont™. Each component has been crash tested to ensure its longevity even under the most extreme use as a child car seat. mifold is manufactured in China.

Safety & Regulations The mifold booster car seat conforms to car seat regulations: European Union ECE R44.4; FMVSS 213 in the United States, and the RSSR regulations in Canada. mifold has been crash tested in testing facilities around the world (UTAC in France, Calspan in the USA, TRL in the UK and Tass International in Holland), and complies with the performance requirements of all these regulations. Awards

2016 First prize in the Create the Future Design Contest for the Consumer Products Category.

2017 Bizziebaby Award (UK)

2017 Best in Kids Safety (Korea)

2017 Kids Design Award (Japan)

2017 The Eco - Excellence Award (USA)

2017 Mom's Choice Awards (USA)

2017 The Family Choice Awards (USA)

2017 The JPMA Innovation Awards - Parents Pick (USA)

2017 The JPMA Innovation Awards - Best in show (USA)

2017 The A' Design Award (Italy)

2017 The European Product Design Award (EU)

Patents Trademarks and Design Applications mifold has a variety of international patents trademarks and design applications.

External Links www.mifold.com