User:Liveinmoment

'''BIANCA HEMERIK'S                                                 Billboard Collage Art

As long as driving remains the primary mode of transport of Angelianos, billboards will live large in our collective unconscious. Bianca Hemerik's work is an ambivalent response to such advertising, simple collages that speak with flippant irony. She calls her media [discarded billboard remnants] "the detritus of the commercial arts." and reinvents the imagery under a veil of anonymity. There is no text, there are no logos, just fields of denim or fractions of tire treads whose dot patterns reveal the scale of their origins. Hemerik treats her collected billboard pieces as textures and punch of the original ad is deflated, the iconography and corporate identity lost. Instead, what was hidden becomes obvious, what was subliminal is no "longer and only vague recollections of moments speeding by remain.