User:Livelikemusic/StormFlower

StormFlower is the debut fragrance by British singer-songwriter Cheryl, released on 21 August 2014. The fragrance contains juicy notes of mandarin and nectarine mixed with feminine floral tones of peach blossom and freesia, a hint of vanilla and white musk.

Background and development
In May 2014, Cheryl announced her plans to release her first fragrance, revealing on her official Instagram: "I AM SO EXCITED!!! I couldn't wait to tell you." She further announced the scent's name as StormFlower, after unveiling a sneak peek at the fragrance's promotional ad.

During the scent's launch party, Cheryl revealed that the inspiration behind the scent came from "that fresh feeling when there's been a storm. I love gold, it just feels very expensive and premium." Cheryl also described the scent as "very me" and that she "didn't just want to put my name to a fragrance", and that she worked on everything "from scratch".

Packaging and scent
StormFlower's promotional campaign was directed and shot by photographer Rankin, with Cheryl remarking, "I love it, I'm so excited. I shot the commercial with Rankin who I love. I knew he would capture the things I wanted and help to make it more than a normal perfume ad."

Promotion
Cheryl launched StormFlower on 23 July 2014 at an exclusive launch party in central London. In a television advert, Cheryl shows off "her best ballet moves to an intense tune", while flowers float around in the background.

Response
StormFlower broke records, following its early release to The Perfume Shop, outselling rival scents from Rihanna, Britney Spears and One Direction. Cathy Newman, Head of Sales at The Perfume Shop, stated: "StormFlower by Cheryl has been one of our most successful perfume launches and a favourite with our customers. [...] Cheryl's passion to create a truly feminine scent that reflects her own personality, is what makes this such a special perfume."

Products
The products for StormFlower:
 * Eau de Parfum 30ml
 * Eau de Parfum 50ml
 * Eau de Parfum 100ml
 * Shimmering Body Lotion 150ml
 * Luxury Body Wash 150ml